Launch of TRON-inspired clothing line in November

31 Jul '10

2 min read

Bob Burnquist was literally glowing as he warmed up the vert ramps at X Games 16 with the Tron-inspired gear that will be launched by Hurley exclusively with Pac Sun this coming November 2010.

The moment happened right before the Big Air Competition; the announcers called out something strange was heading up the elevator and realized it was 5-times X Game gold medalist Bob Burnquist ... and he was glowing in the Hurley Tron line, designed by John Cherpas.

Hurley has partnered with Disney on a fashion line that is completely inspired by the upcoming movie Tron: Legacy that will open on December 17, 2010. "Tron: Legacy" is a 3D high-tech adventure set in a digital world that's unlike anything ever captured on the big screen. Electronic music duo Daft Punk have composed the film score and also are an inspiration for the Hurley line.

Founded in 1999, Hurley is an authentic "Microphone for Youth" brand rooted in surf, skate, art, music and beach cultures. Driven by creativity and freedom of expression, Hurley develops world-class products for guys, girls and kids, including sportswear, footwear, eyewear, accessories, loungewear, swimwear and wetsuits. A wholly owned, independently run subsidiary of Nike, Inc., Hurley's corporate headquarters are located in Costa Mesa, CA, with international offices in Tokyo, Sydney, Barcelona and Bali.

Hurley

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