Home / Knowledge / News / Apparel/Garments / Frugi says hello to Helston!
Frugi says hello to Helston!
04
Aug '10
After four fruitful years working in a converted barn, Frugi was bursting at the seams, prompting its move to new and bigger premises in nearby Helston.

After 6 years Frugi, co-founded by Lucy and Kurt Jewson, has expanded from a 'back bedroom' business to a vibrant, leading light, ethical business. It has grown rapidly over the past year and now employs 18 people and supplies over 400 stockists in 44 countries with scrumptious organic clothing. With all the new people, lots of extra stock to hold and business booming in general, the company has outgrown its base at Gear Farm in St Martin and has moved to bigger premises.

"We were sad to leave behind our barn at Gear Farm. We absolutely loved it there, and it's a place where I spent happy childhood days playing with my best friend! But, onwards and upwards – we desperately needed more space to accommodate our ever expanding team and to store our growing seasonal stock. We're all settled in now, and the team love the new office!" reports Lucy Jewson, co-director of Frugi.

The secret to their success lies in offering a truly fantastic product – it's all about scrumptious clothes that you just have to have because they're so gorgeous. But compromise is not an option for the people at Frugi who firmly believe that success doesn't have to cost the planet, so the clothes are completely ethical from seed to garment and beyond. It's important to them that look after everyone really well from the farmers that grow the cotton to the children that wear their clothes – organic cotton ensures no nasty chemicals are involved so the planet gets a better deal too.

It's this balance of creating a beautiful product whilst maintaining strong ethical principles that has been so crucial to Frugi's popularity with their customers who really get behind the brand joining all sorts of discussions on the company's Facebook page and Twitter. Frugi sells both to trade and direct to consumers and sales are set to double over the next two years. It's a fast growing brand with loads of ambition, and the new premises will allow the company to continue to grow over the next few years, accommodating an even wider range of organic clothing, a bigger team and an ever increasing number of sales.

Organic and ethical clothing company Frugi is 6 years old and based in Cornwall. Frugi creates two main seasonal collections and two injection ranges each year for Frugi Baby newborn to 2 years young (which includes the Cut4Cloth range of clothes designed to fit over cloth nappies) and Frugi Kids range for 2-8 years cheeky, from Spring 2011.

Frugi Mother, a range of frump free organic cotton breastfeeding wear, recently won Gold for "Best Feeding Bra/Top" in Practical Parenting and Pregnancy Magazine's 2009/10 Awards

Thousands of readers voted for their 'Best Online Retailer' in this year's Observer Ethical Awards and the nominees were announced with Frugi alongside national foodie favourites Riverford Organic and Abel & Cole Ltd.


Must ReadView All

Turkish-Algerian JV to set up textile unit in Relizane

Textiles | On 17th Jan 2018

Turkish-Algerian JV to set up textile unit in Relizane

Construction of one of Africa's largest textile production...

Courtesy: Indorama Ventures

Textiles | On 17th Jan 2018

IVL, Huvis to enter JV for Low Melting Fibre plant in US

Indorama Ventures Limited (IVL), a global chemical producer, and...

Future Group to set up garment manufacturing in Bengal

Apparel/Garments | On 17th Jan 2018

Future Group to set up garment manufacturing in Bengal

Kishore Biyani-led Future Group is going to set up a garment...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search