Home / Knowledge / News / Apparel/Garments / GLEE Fashion Apparel Line to hit Macy's stores
GLEE Fashion Apparel Line to hit Macy's stores
Aug '10
In advance of the eagerly anticipated second season of the year's biggest television hit which recently received 19 Emmy nominations, Twentieth Century Fox Consumer Products and Macy's announce the launch of their exclusive GLEE apparel line.

The program, hitting all Macy's locations on August 15th, will translate the pop culture phenomenon into the year's ultimate retail experience with branded vignettes and front-of-store window placement. An extensive marketing and online campaign has been created to support the retail launch.

"GLEE fans or 'Gleeks', just don't watch the show -- they live it. This retail launch will provide fans a very personal way to extend the GLEE experience and express their own GLEE personality," said Robert Marick, EVP of Fox Consumer Products. "Macy's has treated this launch as the kind of event that is a true homage to the show."

The apparel line from Awake, Inc. features an extensive line of fashion apparel including t-shirts, fashion tops and hoodies. From music inspired designs to sporty athletic apparel and more, the line offers fashion for every type of "Gleek".

"In just a short period of time, GLEE has inspired millions of fans," said Martine Reardon, executive vice president of marketing for Macy's. "It is our goal to extend that excitement to the Macy's customer with the products we'll be showcasing in our stores. There's something so refreshing about GLEE, and we are committed to channeling that into exclusive fashion merchandise that will impassion GLEE fans across the country."

Macy's will translate the energy and musicality of the show into fully-branded retail destinations with in-store GLEE vignettes. Each will include a JAGTAG promotion where consumers can unlock unique and engaging mobile content. Outside of the store, Macy's will roll out a creative window design display program in select stores across the country.

The crown jewels of the window program will appear at select retail locations including -- Herald Square, NY; Union Square, CA; State Street, IL; Miami Dadeland, FL; South Coast Plaza, Orange County and the Beverly Center in Los Angeles. These locations will feature multiple GLEE themed window designs highlighting key scenes from the series and actual wardrobe from the show. The Beverly Center will also be home to a special fan event on August 21 from 2:00-4:00PM with stars from the show.

The GLEE apparel program will be supported through a multi-platform advertising campaign including key placement in Macy's Back-to-School direct mail, e-mail and social networking. GLEE will also launch through the juniors section on Macy's.com on September 14 featuring the apparel along with GLEE-full activities such as trivia, behind-the-scenes video, wallpaper, photo galleries, and more.

Fox Consumer Products

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search