Home / Knowledge / News / Apparel/Garments / New look for bobbie brooks women's line this fall
New look for bobbie brooks women's line this fall
20
Aug '10
Dollar General Corp. is unveiling a new look for its popular women's apparel line bobbie brooks this fall. Arriving in stores this month, the bobbie brooks fall line will be launched by Dollar General employees who will showcase the clothes in advertising and other promotional materials.

"The bobbie brooks line has been refreshed and energized for fall," said Todd Vasos, Dollar General's chief merchandising officer. "Our customers are going to love the new fabrics, colors and looks of bobbie brooks, as well as the great prices."

The bobbie brooks line offers a variety of styles and colors. The line includes casual attire, active wear, denim and shape wear. Comfortable, stylish tops are complemented by basic bottoms, including the line's signature piece: five-pocket stretch jeans.

"The bobbie brooks brand relates to women by celebrating their beauty with styles that are affordable, comfortable and accessible to women of all ages and sizes. The brand is being represented by some of our amazing employees to reinforce that message," said Vasos.

Celebrating the beauty of strong women from all walks of life, the employees will show off the fashions in advertising and promotional materials. The models are winners of Dollar General's employee model search, which drew more than 600 applicants. The women are survivors, athletes and everyday heroes. Each has her own inspiring story of courage and determination.

Meet the Faces of bobbie brooks

• Jeanne Arthur - assistant store manager, Newark, Ohio
• Roberta Bullard - store manager, Saint Robert, Mo.
• Danielle Dennull - sales associate, Harker Heights, Texas
• Darla Graves - allocation clerk, Scottsville, Ky.
• Shelley McGowan - rent/lease auditor, Portland, Tenn.
• Sharon Turnage - sales associate, Smyrna, Tenn.
• Miranda Whitehair - lead clerk, Bloomsburg, Pa.
• Alexis Wright - sales associate, Kathleen, Ga.
• Yasmine Zaghmout - assistant store manager, Newark, Del.

Dollar General Corporation has been delivering value to shoppers for more than 70 years. Dollar General helps shoppers Save time. Save money. Every day! by offering products that are frequently used and replenished, such as food, snacks, health and beauty aids, cleaning supplies, basic apparel, house wares and seasonal items at low everyday prices in convenient neighborhood locations. With 9,000 stores in 35 states, Dollar General has more retail locations than any retailer in America.

Dollar General Corporation

Must ReadView All

Apparel/Garments | On 23rd Feb 2017

NAFTA renegotiation puts Mexico-US jeans trade at risk

The almost imminent renegotiation of the North America Free Trade...

Rick Helfenbein (left), president and CEO of AAFA, with Juan Estrada, chief of party, Hub; Courtesy: Hub

Apparel/Garments | On 23rd Feb 2017

AAFA inks agreement for best manufacturing in East Africa

The American Apparel & Footwear Association (AAFA) has entered into a ...

Mango vice-chairman and member of the board of directors Daniel Lopez (L) with Ananth Narayanan, CEO, Myntra & Jabong. Courtesy: Myntra

Apparel/Garments | On 23rd Feb 2017

Mango awards distribution & management rights to Myntra

Mango, the Spanish fast fashion brand, has awarded its master...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search