Home / Knowledge / News / Apparel/Garments / KOTEX LUXE combines technology with stunning design
KOTEX LUXE combines technology with stunning design
21
Aug '10
Fashion has finally been matched with function in feminine care as Kimberly-Clark broke new ground with the launch of KOTEX LUXE Ultrathin Design Pads. These pads are arguably the world's most beautiful range featuring six gorgeous designs.

Already at the forefront of product technology and trusted by women the world over for their pads' unparalleled performance in leakage protection and comfort, this latest innovation from Kotex marks the beginning of a new era in feminine care, where pads are no longer just a form of protection but also one of self-expression.

“Colour and design have and will always play irreplaceable roles in a woman's life, perhaps even more so as she steps into adulthood and finds her place in the world. From make-up to fashion and lifestyle possessions, her choice of hues, contours and patterns is an expression of her character, personality and emotion,” said Casline Chu, Regional Marketing Director, Feminine Care, South Asia Developing and Emerging Countries (SADEC).

“In creating this new line, we have been inspired by a woman's exploration of her own femininity and the choices she makes to express it. From the lip gloss she slicks on her lips to the car she decides to buy as a young career woman, colour and design are indispensable factors behind her selections. It seemed only natural that this choice for beauty be extended into the most feminine and intimate of womanly needs.”

“We truly believe that the new KOTEX LUXE Ultrathin Design Pads are refreshingly chic and add a touch of joie de vivre to a natural part of womanhood.”

Women can choose between a total of six designs, whose creations are influenced by contemporary fashion trends, adding lively character to KOTEX Ultrathin pads, already synonymous with superior performance with its Micro.

The new KOTEX LUXE Ultrathin Design Pads also come with unique reusable drawstring polybags that carry individual pouch wraps, exquisitely matching the design-theme of the pads.

“Our customers can expect to see the designs refreshed and updated regularly, along with even more innovation which remains the cornerstone of the KOTEXÒ Brand leadership in feminine care,” added Casline Chu.

Kimberly-Clark Worldwide Inc


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search