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KOTEX LUXE combines technology with stunning design
21
Aug '10
Fashion has finally been matched with function in feminine care as Kimberly-Clark broke new ground with the launch of KOTEX LUXE Ultrathin Design Pads. These pads are arguably the world's most beautiful range featuring six gorgeous designs.

Already at the forefront of product technology and trusted by women the world over for their pads' unparalleled performance in leakage protection and comfort, this latest innovation from Kotex marks the beginning of a new era in feminine care, where pads are no longer just a form of protection but also one of self-expression.

“Colour and design have and will always play irreplaceable roles in a woman's life, perhaps even more so as she steps into adulthood and finds her place in the world. From make-up to fashion and lifestyle possessions, her choice of hues, contours and patterns is an expression of her character, personality and emotion,” said Casline Chu, Regional Marketing Director, Feminine Care, South Asia Developing and Emerging Countries (SADEC).

“In creating this new line, we have been inspired by a woman's exploration of her own femininity and the choices she makes to express it. From the lip gloss she slicks on her lips to the car she decides to buy as a young career woman, colour and design are indispensable factors behind her selections. It seemed only natural that this choice for beauty be extended into the most feminine and intimate of womanly needs.”

“We truly believe that the new KOTEX LUXE Ultrathin Design Pads are refreshingly chic and add a touch of joie de vivre to a natural part of womanhood.”

Women can choose between a total of six designs, whose creations are influenced by contemporary fashion trends, adding lively character to KOTEX Ultrathin pads, already synonymous with superior performance with its Micro.

The new KOTEX LUXE Ultrathin Design Pads also come with unique reusable drawstring polybags that carry individual pouch wraps, exquisitely matching the design-theme of the pads.

“Our customers can expect to see the designs refreshed and updated regularly, along with even more innovation which remains the cornerstone of the KOTEXÒ Brand leadership in feminine care,” added Casline Chu.

Kimberly-Clark Worldwide Inc

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