Home / Knowledge / News / Apparel/Garments / Levis Strauss may consider hiking prices
Levis Strauss may consider hiking prices
28
Aug '10
At a recent launch of a new denim range for women, Levi Strauss India, Marketing Director, Shumone Chatterjee said that the brand may consider hiking its product prices if cotton prices continue to surge.

He said, “Cotton prices and in turn production costs are going up, due to which we may have to go in for a price revision, but at any stage we will not make compromises on the quality of the product range”.

Levi's launched a new line of custom fit jeans, Levi's Curve ID, made to fit the curve of a woman's body. At a press conference, the brand showcased the Levi's Curve ID fit system as part of the India leg of the global launch.

John Anderson, President and CEO of Levi Strauss & Co said, “India is one of the top 18 focused markets for Levis and it will be among the top 10 ten markets in the next five years, since it is one of the fastest growing market for us”.

Commenting on the Equated Monthly Installment (EMI) initiative launched by the company last year, Anderson said that it is an innovative scheme, launched especially for the Indian market and since it is doing very well, they will continue it.

Fibre2fashion News Desk - India


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search