Home / Knowledge / News / Apparel/Garments / LI-NING Kids Collection grows 240%
LI-NING Kids Collection grows 240%
05
Oct '10
Li Ning Company Limited, one of the leading sports brand enterprises in China, announced the successful conclusion of LI-NING Brand Products Trade Fair for the first quarter of the financial year 2011. Total order value, based on tagged retail prices, increased by 12% year on year. For footwear products, the average retail price increased by over 7%, while volume increased by more than 5%. The average retail price of apparel products increased by over 11%, while order volume increased by about 1%.

In this Trade Fair, the Group, for the first time, held separate fairs for the distributors from northern, eastern and southern regions to better accommodate preferences and needs of local distributors and consumers, and hence further enhancing order efficiency.

In addition, the Group concluded the LI-NING Kids Collection Trade Fair for the first half of the financial year 2011 with total order value, based on tagged retail prices, increased 240% year on year, reaching RMB156 million. The growth was significantly stronger than expected with overwhelming responses from distributors. Currently, the LI-NING Kids Collection business is conducted through licensing. The license fee is booked as "other income" in the Group's accounts.

"The results of this Trade Fair were in line with the management's projections," Mr. Zhang Zhiyong, Chief Executive Officer of Li Ning, said. "Nevertheless, challenges remain in the sporting goods industry in the near term with intensifying competition and lingering discrepancy between sell-in and sell-through, prompting aggressive discounting at the retail level. Our independent distributors are under certain pressure in this environment. In response to these circumstances, the Group will plough more efforts in provision of strategic guidance to distributors, including training sessions on new products and on retail capabilities.

“During this Trade Fair, 80% of the time was spent on communications with the distributors and providing training for them. We believe that the ongoing escalation of labour and sales channel operating costs poses a necessity for us to work more diligently towards protecting the competitiveness of the brand's entire value chain by cooperating closely with upstream suppliers and independent distributors through enhancing our brand equity and product innovation.

“These will serve as a safeguard for the long term development of LI-NING as a competitive brand. Meanwhile, the Group will continue to pursue its development strategies and further explore and tap niche market segments and spare no effort in implementing the LI-NING brand revitalization plan to sustain healthy and stable business development."

Li Ning Company Limited


Must ReadView All

Union Minister for finance Arun Jaitley chairing the 25th GST Council meeting, flanked by minister of state for finance Shiv Pratap Shukla (right) and finance secretary Dr Hasmukh Adhia. Courtesy: PIB

Textiles | On 20th Jan 2018

GST rate on velvet fabric reduced to 5%

The 25th Goods and Services Tax (GST) Council meeting, held under the ...

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

Textiles | On 20th Jan 2018

RIL petrochemicals’ revenue grows 47.6% in Q3 FY18

The revenue from the petrochemicals segment at Reliance Industries...

Courtesy: Cotton USA

Textiles | On 20th Jan 2018

US cotton bodies pledge to support CCI activities

Ten US cotton organisations have pledged industry contributions in...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.1%
No
13.4%
Skip
17.5%

Total Votes: 97

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.9%
No
28.9%
Skip
7.2%

Total Votes: 97

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.6%
No
9.3%
Skip
3.1%

Total Votes: 97

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
8.2%
Skip
9.3%

Total Votes: 97


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search