Home / Knowledge / News / Apparel/Garments / LI-NING Kids Collection grows 240%
LI-NING Kids Collection grows 240%
Oct '10
Li Ning Company Limited, one of the leading sports brand enterprises in China, announced the successful conclusion of LI-NING Brand Products Trade Fair for the first quarter of the financial year 2011. Total order value, based on tagged retail prices, increased by 12% year on year. For footwear products, the average retail price increased by over 7%, while volume increased by more than 5%. The average retail price of apparel products increased by over 11%, while order volume increased by about 1%.

In this Trade Fair, the Group, for the first time, held separate fairs for the distributors from northern, eastern and southern regions to better accommodate preferences and needs of local distributors and consumers, and hence further enhancing order efficiency.

In addition, the Group concluded the LI-NING Kids Collection Trade Fair for the first half of the financial year 2011 with total order value, based on tagged retail prices, increased 240% year on year, reaching RMB156 million. The growth was significantly stronger than expected with overwhelming responses from distributors. Currently, the LI-NING Kids Collection business is conducted through licensing. The license fee is booked as "other income" in the Group's accounts.

"The results of this Trade Fair were in line with the management's projections," Mr. Zhang Zhiyong, Chief Executive Officer of Li Ning, said. "Nevertheless, challenges remain in the sporting goods industry in the near term with intensifying competition and lingering discrepancy between sell-in and sell-through, prompting aggressive discounting at the retail level. Our independent distributors are under certain pressure in this environment. In response to these circumstances, the Group will plough more efforts in provision of strategic guidance to distributors, including training sessions on new products and on retail capabilities.

“During this Trade Fair, 80% of the time was spent on communications with the distributors and providing training for them. We believe that the ongoing escalation of labour and sales channel operating costs poses a necessity for us to work more diligently towards protecting the competitiveness of the brand's entire value chain by cooperating closely with upstream suppliers and independent distributors through enhancing our brand equity and product innovation.

“These will serve as a safeguard for the long term development of LI-NING as a competitive brand. Meanwhile, the Group will continue to pursue its development strategies and further explore and tap niche market segments and spare no effort in implementing the LI-NING brand revitalization plan to sustain healthy and stable business development."

Li Ning Company Limited

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search