Home / Knowledge / News / Apparel/Garments / Anvil's digital short promotes green farming
Anvil's digital short promotes green farming
06
Oct '10
Anvil Knitwear, a leading manufacturer of sustainable apparel, premiered a digital short at Farm Aid 25: Growing Hope for America Concert at Miller Park in Milwaukee on October 2, as part of its sponsorship of the event. The thought provoking video educates consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.

“As the largest buyer of US grown organic cotton, Anvil has made a commitment to double the amount of organic cotton acreage in the United States. The Message from Earth: Organic Matters digital short unveiled this weekend at Farm Aid is our latest initiative to reach both farmers and consumers and educate on the benefits of organic farming,” said Anthony Corsano, Anvil Knitwear CEO. “We believe that if farmers and consumers alike understand the impact of organic farming practices, they will make better choices."

In 2008, the company launched TrackMyT, an interactive website that chronicles and brings to life the complete journey and environmental impact of a t-shirt, from cotton-seed to consumer, allowing users to interact with the farmers behind Anvil's products. And, in 2009, Anvil launched its AnvilSustainable tee which supports farmers converting from conventional to organic farming practices.

On the heels of Farm Aid, Anvil Knitwear will participate this week in the Texas Organic Cotton Marketing Cooperative's Fall Field Day where the company will officially announce its renewed commitment to members of the cooperative, enabling farmers to grow more acreage of organic cotton or transition their crops to organic.

This is the second year in which Anvil has sponsored Farm Aid, a non-profit dedicated to supporting family farmers. Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews will headline the October 2 event, along with Kenny Chesney, Norah Jones, Jason Mraz and other acts.

Anvil's digital short is also available on Farm Aid's YouTube channel and was shown on site at the concert at brand's product showcase.

Anvil Knitwear Inc

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search