Home / Knowledge / News / Apparel/Garments / Anvil's digital short promotes green farming
Anvil's digital short promotes green farming
06
Oct '10
Anvil Knitwear, a leading manufacturer of sustainable apparel, premiered a digital short at Farm Aid 25: Growing Hope for America Concert at Miller Park in Milwaukee on October 2, as part of its sponsorship of the event. The thought provoking video educates consumers about the impact of pesticide use on the environment and farmers and encourages consumers to support organic farmers.

“As the largest buyer of US grown organic cotton, Anvil has made a commitment to double the amount of organic cotton acreage in the United States. The Message from Earth: Organic Matters digital short unveiled this weekend at Farm Aid is our latest initiative to reach both farmers and consumers and educate on the benefits of organic farming,” said Anthony Corsano, Anvil Knitwear CEO. “We believe that if farmers and consumers alike understand the impact of organic farming practices, they will make better choices."

In 2008, the company launched TrackMyT, an interactive website that chronicles and brings to life the complete journey and environmental impact of a t-shirt, from cotton-seed to consumer, allowing users to interact with the farmers behind Anvil's products. And, in 2009, Anvil launched its AnvilSustainable tee which supports farmers converting from conventional to organic farming practices.

On the heels of Farm Aid, Anvil Knitwear will participate this week in the Texas Organic Cotton Marketing Cooperative's Fall Field Day where the company will officially announce its renewed commitment to members of the cooperative, enabling farmers to grow more acreage of organic cotton or transition their crops to organic.

This is the second year in which Anvil has sponsored Farm Aid, a non-profit dedicated to supporting family farmers. Farm Aid board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews will headline the October 2 event, along with Kenny Chesney, Norah Jones, Jason Mraz and other acts.

Anvil's digital short is also available on Farm Aid's YouTube channel and was shown on site at the concert at brand's product showcase.

Anvil Knitwear Inc

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search