'The Collective' set to add two more global labels

13 Oct '10

1 min read

Madura Garments Lifestyle Retail, a division of Aditya Birla Group, intending to more firmly mark its presence in the women's wear category on display at its luxury outlet ''The Collective'', is set to introduce international labels Missoni and Vivienne Westwood in India.

Around 60 percent of the firm's clientele are women, and hence with a view to offer them with a varied collection, the company is eyeing to introduce two new brands in coming season.

Also over the next two years time the company is expected to spend around Rs. 400 million for expansion.

Presently, the firm runs one outlet each in Mumbai, Delhi and Bangalore. 'The Collective' outlets, display and vend exclusive luxury apparel and accessories, representing reputed international labels.

The outlets showcases international labels including Armani Collezioni, Duchamp, Adriano Goldschmeid, Fred Perry, Hackett, Hugo Boss, Kenneth Cole, Ted Baker, True Religion and Versace Collection, with price range starting from Rs 2,500 to 75,000.

Accessories like watches, shoes, cufflinks, belts, ties, leather products and sunglasses are also included in the company's offer list.

Fibre2fashion News Desk - India

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