Home / Knowledge / News / Apparel/Garments / PONY INC to release 'Archive' styles
PONY INC to release 'Archive' styles
15
Oct '10
PONY INC. announced the move of their PONY North America headquarters to the Cooper Building in the Fashion District of Los Angeles, CA. Along with the move, they announced the release of their long-awaited 'Archive' collection. The collection is debuting late October in time for Holiday delivery and is comprised of timeless PONY silhouettes from the 70s and 80s.

PONY Inc. is currently located in downtown San Diego, where it has operated its global brand for the past five years. "We feel that this is the perfect time to make the move to Los Angeles to be more easily accessible to key accounts, stylists, and all the magic that comes along with the Hollywood crowd," says Colin Brickley, Marketing and PR Director for PONY.

PONY is focused on what consumers want from the brand. The overwhelming response has been the classic styles that lie in the brand's 40 year old sport heritage. PONY will be re-releasing its 'Archive' styles from the 70s and 80s over the next few seasons. The 'Archive' collection will serve as the foundation of the brand and will celebrate the 40-year history of the American brand founded in Brooklyn, New York circa 1972. All styles will be replicated from an aesthetic standpoint, with modification for comfort and fit. PONY Archive products will be packaged in replica shoe boxes from the original 70s and 80s collections. To support the release, PONY will employ vintage images, ads, and videos from their vast Archive.

"The 'Archive' collection focuses on what the PONY brand stands for and will be used to educate consumers about PONY's glorious history as an iconic American blue-collar sports brand," says Tess Passero, Marketing and PR Manager. The 'Archive' product will be available at specialty retailers, boutiques and online beginning mid-October. The forward collection will also include 'Bridge' products, which are new and vintage silhouettes inspired by the 'Archive' product.

"We are extremely excited about the future of the PONY brand, with the move and the new product direction. We feel that we are really getting back to what PONY was meant to be and believe consumers will appreciate that," says Brickley.

PONY was founded in 1972 and quickly became one the most distinctive Sports brands in the world. Among the many athletes who wore PONY shoes were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson and Tracy Austin. PONY is a designer, distributor, and marketer of casual athletic and lifestyle footwear and apparel for men, women, and children.

PONY INC


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.1%
No
13.8%
Skip
18.1%

Total Votes: 94

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.8%
No
29.8%
Skip
7.4%

Total Votes: 94

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
9.6%
Skip
3.2%

Total Votes: 94

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.9%
No
8.5%
Skip
9.6%

Total Votes: 94


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search