Home / Knowledge / News / Apparel/Garments / PONY INC to release 'Archive' styles
PONY INC to release 'Archive' styles
15
Oct '10
PONY INC. announced the move of their PONY North America headquarters to the Cooper Building in the Fashion District of Los Angeles, CA. Along with the move, they announced the release of their long-awaited 'Archive' collection. The collection is debuting late October in time for Holiday delivery and is comprised of timeless PONY silhouettes from the 70s and 80s.

PONY Inc. is currently located in downtown San Diego, where it has operated its global brand for the past five years. "We feel that this is the perfect time to make the move to Los Angeles to be more easily accessible to key accounts, stylists, and all the magic that comes along with the Hollywood crowd," says Colin Brickley, Marketing and PR Director for PONY.

PONY is focused on what consumers want from the brand. The overwhelming response has been the classic styles that lie in the brand's 40 year old sport heritage. PONY will be re-releasing its 'Archive' styles from the 70s and 80s over the next few seasons. The 'Archive' collection will serve as the foundation of the brand and will celebrate the 40-year history of the American brand founded in Brooklyn, New York circa 1972. All styles will be replicated from an aesthetic standpoint, with modification for comfort and fit. PONY Archive products will be packaged in replica shoe boxes from the original 70s and 80s collections. To support the release, PONY will employ vintage images, ads, and videos from their vast Archive.

"The 'Archive' collection focuses on what the PONY brand stands for and will be used to educate consumers about PONY's glorious history as an iconic American blue-collar sports brand," says Tess Passero, Marketing and PR Manager. The 'Archive' product will be available at specialty retailers, boutiques and online beginning mid-October. The forward collection will also include 'Bridge' products, which are new and vintage silhouettes inspired by the 'Archive' product.

"We are extremely excited about the future of the PONY brand, with the move and the new product direction. We feel that we are really getting back to what PONY was meant to be and believe consumers will appreciate that," says Brickley.

PONY was founded in 1972 and quickly became one the most distinctive Sports brands in the world. Among the many athletes who wore PONY shoes were Pele, Muhammad Ali, George Foreman, David Thompson, Darryl Dawkins, Spud Webb, Dan Marino, Lawrence Taylor, Reggie Jackson and Tracy Austin. PONY is a designer, distributor, and marketer of casual athletic and lifestyle footwear and apparel for men, women, and children.

PONY INC

Must ReadView All

Courtesy: Myntra

Apparel/Garments | On 3rd Dec 2016

Myntra to be EBITA positive by FY18: CEO Narayanan

Myntra is on track to achieve sustainable growth and be EBITA...

Courtesy: India ITME Society

Textiles | On 3rd Dec 2016

India ITME 2016 opens with over 1050 exhibitors

The India International Textile Machinery Exhibition (India ITME)...

Courtesy: Bruckner

Textiles | On 3rd Dec 2016

Indian textile companies opt for Brückner stenter lines

Indian textile firms Laxmipati Sarees, makers of polyester sarees and ...

Interviews View All

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search