RLAB in talks to license the Billy Martin's Western Brand

18 Oct '10

2 min read

Real American Brands, Inc., a non-reporting public company confirmed that "the company is in talks to license the Billy Martin's brand name to an investor group whose name and reputation are well known in the apparel industry" said Doug Newton, CEO of RLAB, and founder of the 33 year old Billy Martin's brand.

Newton said he cannot divulge the name of the investor group, "but they are the kind of experienced marketing partner in whose hands we would entrust the Billy Martin's brand, where the prospects are excellent for significant sales growth and royalty revenues for RLAB which owns 100% of all Billy Martin's assets in the US and worldwide."

In other news, Newton said "RLAB has continued to turn down offers of cash in exchange for new issuances of stock, because we are committed to holding RLAB's share base below 200 million shares, as we reported three months ago. We are presently at 167 million shares, of which 80 million shares are in the public float."

RLAB's focus is to support products and services whose origins, designs and character reflect and serve America's unique culture, heritage and way of life. In addition to Billy Martin's , RLAB owns trademarks for "Born & Bred in the USA" ; Lasso ; Lariat ; Riata (the Spanish word for lasso) and "Green Blues" .the company's new, high-fashion, eco-friendly denim line, being designed to compete in the premium denim category but not at premium prices.

Real American Brands Inc

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