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Intertextile Shanghai Apparel Fabrics attracts record visitors
Nov '10
Breaking new ground, Intertextile Shanghai Apparel Fabrics, successfully closed its doors on 22 October 2010 at the Shanghai New International Exhibition Centre, attracting a record breaking, 56,645 buyers. On 115,000 sqm of exhibition space in 10 halls, nearly 2,500 exhibitors from 20 countries and regions presented their latest fabrics for ladieswear, shirtings, suitings, functional/ sportswear, casualwear and accessories collections during the four-day trade show. A great range of fabrics were displayed from denim, lace and embroidery to cotton, jersey and wool plus many more fibres.

“The results speak for themselves - 90 percent of our exhibitors are pleased with their participation. It just goes to show that Intertextile Shanghai Apparel Fabrics is the leading meeting place for all major buyers and trade associations from around the world. It has been a solid performance and we hope that it will continue as China's textile sector still has room to develop," said Ms Wendy Wen, Trade Fair Director for Messe Frankfurt HK Ltd.

Exhibitors also underlined the growing importance of Intertextile Shanghai Apparel Fabrics as confidence in the Chinese textile industry sector continues to rise. “We decided to launch Nylgold here as we know that all of the main brands and producers attend. It is a key show for us and we have seen a very good response to our products this week,” commented Mr Raul Gonzalez, Head of Marketing and International Strategic Development for Spanish based Nylstar SA, which launched its revolutionary new luxury fibre Nylgold that features 24-carat gold nanostructures.

Among some of the attending brands and buying offices were: Benetton, Bridgestone Sports, Burberry, Charles Vogele (Switzerland), Chico's, Columbia, Crocodile, Dewhirst (UK), E. Land (Korea), Eddie Bauer, Esprit, Gap International Sourcing Ltd, Guess? Inc, Hugo Boss, Leverstyle, Mango, Mast Industrial (HK), The North Face, Perry Ellis, Pierre Cardin, Ports, PVH, Quiksilver, Sixty SpA (Miss sixty, Energie), Vaude and Wacoal plus many more.

The diverse mix of attendees from around the world confirmed that serious business was made at the fair. “This fair has opened a new window of opportunity for my company,” said Mr Saidmon Isomaddinov, Director for Sultonov Co, Tajikistan, one of the special buyers invited to participate this year. He added: “I am already negotiating with several suppliers and even made an advance payment for fabrics that have been planned for shipment next month.”

Participating suppliers were just as international as the buyers attending. The Indian Silk Export Promotion Council helped to organise this year's debut India country pavilion, which grouped several silk producers together. “We have met with many good international and Chinese garment makers and even managed to conduct business on-site. Next year, we plan to bring more silk suppliers to expand our exhibiting area,” said Mr S. Venkatramani, Assistant Secretary for the council.

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