Home / Knowledge / News / Apparel/Garments / adidas presents 2015 strategic business plan
adidas presents 2015 strategic business plan
09
Nov '10
The adidas Group presented its 2015 strategic business plan at its Investor Day in Herzogenaurach, Germany. Named “Route 2015”, the plan aims at growing the business of the entire adidas Group compared to the expected 2010 results by 45% to 50% to € 17 billion in 2015.

Based on the Group's strong brands, premium products, extensive global presence and its commitment to innovation and the consumer, the adidas Group aspires to outperform total market growth (both GDP and sporting goods market) and to continue growing its bottom line faster than its top line. In addition, the Group plans to lay the foundation for leadership in the sporting goods industry by outgrowing its major competitor in the next five years. The Group targets a compounded annual earnings growth rate of 15% and wants to reach an operating margin of 11% sustainably by 2015 at the latest.

“Brand success means business success for the adidas Group, that's why we have set out clear business targets based on our strong and unmatched brand portfolio,” said Herbert Hainer, CEO of the adidas Group. “We want to achieve qualitative and sustainable growth by building desirable, leading brands in consumers' and customers' perception. Over the next few years, we will invest in our brands in order to reach our ambitious, but realistic targets. I am confident that our strategic business plan will lead us into a new era of success for the adidas Group.”

As part of the strategic business plan, adidas and Reebok are taking clear positions in the marketplace. While adidas is targeted at competitive sports with its Sport Performance division based on innovation and technology, and towards the sports lifestyle and fashion consumer with its Sport Style division, Reebok will become the fitness and training brand for active and casual sports.

Areas within the adidas and Reebok brands that were identified as key contributors to sustainable growth for the adidas Group include

• establishing Reebok as the leading fitness and training brand;
• gaining sales and market share in the running and basketball categories within the adidas Sport Performance division;
• expanding adidas Sport Style in the fast fashion business with NEO
• and leading the industry in the fields of customisation and interactivity.

Besides these growth projects within the adidas and Reebok brands, several growth initiatives within Global Sales (including Own Retail, eCommerce and Retail Space Management) and efficiency projects across the Group (including Planning, Virtualisation and Organisational Efficiency) will further support the adidas Group on its way towards qualitative growth and long-term success. In terms of geographical distribution, North America, Greater China, Russia/CIS, Latin America, Japan, UK and India have been identified as key growth markets.

The strategic business plan is the most comprehensive plan the adidas Group has ever presented, incorporating all brands, sales channels and Group functions globally.

Must ReadView All

Textiles | On 29th May 2017

Special package creates 7,50,000 jobs in garment sector

The special garment package of Rs 6,000 crore that was introduced by...

Md Siddiqur Rahman, president, BGMEA, addressing a press conference with other dignitaries. Courtesy: BGMEA

Apparel/Garments | On 29th May 2017

BGMEA asks govt for 5% incentive for 2 years in Budget

The Bangladesh Garment Manufacturers and Exporters Association...

Textiles | On 29th May 2017

Tintex, Bruckner bring new effects to knitted fabric

The textile company Tintex has joined hands with the system supplier...

Interviews View All

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search