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adidas presents 2015 strategic business plan

09 Nov '10
3 min read

Herbert Hainer: “Since we launched our first growth initiative back in 2001, we have fundamentally redefined the competitive landscape of our industry and have now created what is universally acknowledged as a global two-horse race. From 2001 to 2010, our sales will have doubled to well over € 11 billion. Our net income over this same period will have almost tripled, to expected earnings of between € 560 and 565 million in 2010. Therefore, we are now well prepared to enter our next growth phase based on our mission to be the leading sporting goods company in the world.”

adidas Group

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