Home / Knowledge / News / Apparel/Garments / Paris Geneve to expand the Lee apparel offering
Paris Geneve to expand the Lee apparel offering
16
Nov '10
H.D. Lee Company, Inc.'s Lee Jeans, a dominant force in the denim and casuals categories, announced the company's licensing agreement with Quebec-based Paris Geneve, which will produce men's underwear, thermal underwear and loungewear under the Lee brand label for Canadian mid-tier retailers. This new agreement enables the Lee brand to build upon its 120-year heritage and success of providing quality products at a value across a broad range of apparel categories important to today's consumers.

“Through our partnership, we are leveraging our category and brand expertise to translate the strength of the enduring Lee brand and create innerwear products with the features today's consumers desire most.”

“We are extremely pleased to partner with Paris Geneve to expand the Lee apparel offering in Canada and build upon the brand's positive momentum,” said George Weldon, director of North American licensing for the brand. “Paris Geneve is a best-in-class licensing partner, and we look forward to offering men the same level of comfort, fit and style in underwear, loungewear and related categories as we do with our jeans and other casual apparel.”

“We are excited to expand the Lee brand's presence in the Canadian marketplace through this important licensing agreement,” said Chafic Zakaria, CEO and president of Paris Geneve. “Through our partnership, we are leveraging our category and brand expertise to translate the strength of the enduring Lee brand and create innerwear products with the features today's consumers desire most.”

Lee Jeans is a division of VF Corporation. Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day, one of the largest single-day fundraisers for breast cancer.

Paris Geneve is a leading designer, innovator, manufacturer and distributor of quality innerwear apparel. Since 1985, Paris Geneve has provided national retailers across North America, including Kmart, Sears, Walmart and The Bay, with proprietary, private label and licensed brands of innerwear product lines for men's, ladies, boys and girls, including underwear, daywear, thermal wear, sleepwear and loungewear.

Lee Company Inc

Must ReadView All

Textiles | On 20th Jan 2017

TEA expects budget to upscale textile skill industry

The Tiruppur Exporters’ Association (TEA) has requested the Central...

Textiles | On 20th Jan 2017

Bangladesh could earn $60 billion in exports by 2021

Bangladesh is expected to earn over $60 billion in exports by the...

Courtesy: PIB

Textiles | On 20th Jan 2017

Govt to help Tangaliya weavers purchase looms: Irani

Government of India will facilitate Tangaliya weavers in purchase of...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Akash Khetan
Narayan Tex Fab

I find it hard to find professionals in Surat

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search