Home / Knowledge / News / Apparel/Garments / PVH inks sponsorship deal with NFL
PVH inks sponsorship deal with NFL
23
Nov '10
Phillips-Van Heusen Corporation, one of the world's largest apparel companies, has entered into a sponsorship agreement with the National Football League for its Van Heusen brand, launching Thanksgiving weekend. The sponsorship comes on the heels of a first-of-its-kind multi-year sponsorship of the Pro Football Hall of Fame by the Van Heusen brand entered into by the Hall and Phillips-Van Heusen in 2009 and a multi-year sponsorship agreement entered into with the New York Giants at the start of the 2010-2011 NFL season.

"Through the "Van Heusen Fan's Choice" Pro Football Hall of Fame campaign we launched last year, we have been able to see 'first-hand the power of connecting with our consumer through a passionate dialogue around football," said Mike Kelly, Executive Vice President of Marketing for Phillips-Van Heusen. "And now with these partnerships with the NFL and the Giants, we have the opportunity to significantly enhance the reach and level of engagement with these fans for our brands and retail partners."

Phillips-Van Heusen will launch an integrated marketing campaign over the Thanksgiving weekend, timed to the traditional kick-off of the holiday shopping season. The campaign will center on the company's Van Heusen Pro Football Hall of Fame Fan's Choice program, and will be featured across multiple platforms including in-game network broadcast, in stadium and via print, online and outdoor media.

"Phillips-Van Heusen has done a tremendous job in raising the profile of the Pro Football Hall of Fame and our greatest players," said Keith Turner, the NFL's senior vice president of sales and sponsorships. "We look forward to working with the company to enhance the Hall of Fame platform."

Now in its second year, the Fan's Choice campaign is a dedicated forum at www.fanschoice.com to educate and empower fans to debate, discuss and cast their ballot for who they believe should be inducted into the Pro Football Hall of Fame Class of 2011. The program features spokesperson Steve Young.

"The Pro Football Hall of Fame and the Hall of Famers welcome the NFL's continued support of the Hall," said George Veras, Pro Football Hall of Fame Enterprises President. "The Fan's Choice program, thanks to the support of Phillips-Van Heusen, is fast becoming one of the most passionate platforms for fans to have a voice and a connect with the Hall."

Over the course of the Thanksgiving Weekend, the list of semifinalists for the Class of 2011 as determined by the Pro Football Hall of Fame's Selection Committee will be released, as will be the Fan's Choice picks. An exciting new component to the Fan's Choice program is "Smack Talk Your Way to the Super Bowl," enabling one lucky fan to announce the Fans' Choice for the Class of 2011 on national television. Launching on Thanksgiving, the program gives fans the opportunity to make a passionate case for their top choice for the 2011 Class through a 60 second soundbite at fanschoice.com. The winner will be selected by a panel of Hall of Famers and representatives from Phillips-Van Heusen and the Pro Football Hall of Fame.


Must ReadView All

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Apparel/Garments | On 18th Nov 2017

Sri Lanka’s apparel exports rise after EU GSP+ reinstatement

Sri Lanka’s apparel exports from January to September 2017 has...

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Apparel/Garments | On 18th Nov 2017

Bangladesh plans 2 leather estates in Rajshahi, Chittagong

Bangladesh Prime Minister Sheikh Hasina has said two more leather...

ASEAN, Hong Kong sign free trade agreement

Textiles | On 18th Nov 2017

ASEAN, Hong Kong sign free trade agreement

The Association of Southeast Asian Nations (ASEAN) and Hong Kong...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search