Home / Knowledge / News / Apparel/Garments / I.C. Isaacs & Samsung deal includes Flow Society brand
I.C. Isaacs & Samsung deal includes Flow Society brand
25
Nov '10
I.C. Isaacs & Company Inc announced that it has expanded its partnership agreement with Samsung (SCTA) to include the newly launched Flow Society brand of apparel and accessories. Under terms of the partnership, a long term arrangement, first launched in 2009, Samsung replaced Isaacs' in-house logistics and warehousing and provides working capital financing for the company's two brands, Marithe+Francois Girbaud and Flow Society.

"SCTA has the resources, experience and financial strength to assist Isaacs as we build our brands, our company and our future. Both parties are very excited to be partners in expanding the reach of the company into the active sportswear category. This is exactly what we both envisioned when we began discussing our future together. We are taking another positive step in executing our strategy of building a portfolio of niche brands that add revenue and profitability," said Bob Stec, Chief Executive Officer.

Flow Society is an internally generated concept developed and launched in the active apparel segment of the market in response to the explosive consumer interest and involvement in the sport of lacrosse. Lacrosse is the fastest growing sport in the US. It has a great American heritage-- founded here in the US—with a demographic profile that is very upscale and exploding in terms of both participants and spectators.

"We believe that Flow Society is a perfect fit for our strategy and our company. Most of the focus for the sport has been on hard goods. And we believe that we are filling a void in the apparel category," stated Bob Stec, CEO of Isaacs.

After a successful test marketing in both upscale specialty stores and Dick's Sporting Goods, Flow Society is being rolled out nationally beginning in the fourth quarter of this year. The product, which consists of patterned shorts, t-shirts, socks, hoodies and compression shorts is available in mens, boys and women's size ranges. "Initial consumer acceptance to the brand and the innovativeness of the product have been way above expectations," Stec added.

SCTA is a New York based subsidiary of Samsung International, that provides third party services to a variety of industries including the textile and apparel sectors.

I.C. Isaacs & Company Inc


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

CAIT urges Indian PM for separate internal trade ministry

Textiles | On 21st Apr 2018

CAIT urges Indian PM for separate internal trade ministry

The Confederation of All India Traders (CAIT) has written to Prime...

Interviews View All

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search