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I.C. Isaacs & Samsung deal includes Flow Society brand
25 Nov '10
2 min read
I.C. Isaacs & Company Inc announced that it has expanded its partnership agreement with Samsung (SCTA) to include the newly launched Flow Society brand of apparel and accessories. Under terms of the partnership, a long term arrangement, first launched in 2009, Samsung replaced Isaacs' in-house logistics and warehousing and provides working capital financing for the company's two brands, Marithe+Francois Girbaud and Flow Society.
"SCTA has the resources, experience and financial strength to assist Isaacs as we build our brands, our company and our future. Both parties are very excited to be partners in expanding the reach of the company into the active sportswear category. This is exactly what we both envisioned when we began discussing our future together. We are taking another positive step in executing our strategy of building a portfolio of niche brands that add revenue and profitability," said Bob Stec, Chief Executive Officer.
Flow Society is an internally generated concept developed and launched in the active apparel segment of the market in response to the explosive consumer interest and involvement in the sport of lacrosse. Lacrosse is the fastest growing sport in the US. It has a great American heritage-- founded here in the US—with a demographic profile that is very upscale and exploding in terms of both participants and spectators.
"We believe that Flow Society is a perfect fit for our strategy and our company. Most of the focus for the sport has been on hard goods. And we believe that we are filling a void in the apparel category," stated Bob Stec, CEO of Isaacs.
After a successful test marketing in both upscale specialty stores and Dick's Sporting Goods, Flow Society is being rolled out nationally beginning in the fourth quarter of this year. The product, which consists of patterned shorts, t-shirts, socks, hoodies and compression shorts is available in mens, boys and women's size ranges. "Initial consumer acceptance to the brand and the innovativeness of the product have been way above expectations," Stec added.
SCTA is a New York based subsidiary of Samsung International, that provides third party services to a variety of industries including the textile and apparel sectors.
"SCTA has the resources, experience and financial strength to assist Isaacs as we build our brands, our company and our future. Both parties are very excited to be partners in expanding the reach of the company into the active sportswear category. This is exactly what we both envisioned when we began discussing our future together. We are taking another positive step in executing our strategy of building a portfolio of niche brands that add revenue and profitability," said Bob Stec, Chief Executive Officer.
Flow Society is an internally generated concept developed and launched in the active apparel segment of the market in response to the explosive consumer interest and involvement in the sport of lacrosse. Lacrosse is the fastest growing sport in the US. It has a great American heritage-- founded here in the US—with a demographic profile that is very upscale and exploding in terms of both participants and spectators.
"We believe that Flow Society is a perfect fit for our strategy and our company. Most of the focus for the sport has been on hard goods. And we believe that we are filling a void in the apparel category," stated Bob Stec, CEO of Isaacs.
After a successful test marketing in both upscale specialty stores and Dick's Sporting Goods, Flow Society is being rolled out nationally beginning in the fourth quarter of this year. The product, which consists of patterned shorts, t-shirts, socks, hoodies and compression shorts is available in mens, boys and women's size ranges. "Initial consumer acceptance to the brand and the innovativeness of the product have been way above expectations," Stec added.
SCTA is a New York based subsidiary of Samsung International, that provides third party services to a variety of industries including the textile and apparel sectors.
I.C. Isaacs & Company Inc
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