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Sales of BRAVADA's women's activewear surge
21 Dec '10
2 min read
BRAVADA International Ltd announced that it will continue to implement its business model and strategy into fiscal year 2011 as sales of its women's activewear have surged on year over year and quarter over quarter comparisons.
BRAVADA anticipates that its year over year sales growth for the fourth quarter will exceed +2000% and sales growth quarter over quarter may be as high as +175% - 200%. Although the quarter is not complete, sales in all of its product categories have been robust.
These include its women's high performance athletic yoga and gym wear, active basics, leggings, jeggings and fashion casual apparel. BRAVADA anticipates growing its sales and revenue significantly in fiscal year 2011 through continued growth of online sales and the opening of additional BRAVADA retail stores.
BRAVADA describes itself as an online and brick and mortar retail store where women can come to find the most diverse mix of activewear, sport fashion as well as high performance yoga clothes and women's fitness wear for runners, cyclists, gym enthusiasts or any other fitness activity; all with a healthy dose of “sexy.”
“Our product mix is predicated upon our principle of 'Body Fabric Synchronicity.' Our clothes are fun, inspirational and made to energize a woman's spirit and emotions,” replied BRAVADA CEO, Danny Alex.
“When women come online to BravadaWomen.com or into BRAVADA Women's Athletica, we want them to feel like they are in a 'women's activewear playground' where there is something for every woman's budget, style and taste. Sassy, Sexy, conservative, affordable, vibrant colors, compelling fabrics and a constant stream of innovative activewear and fashion sport products. We want women to be a part of BRAVADA and help build the culture of 'Get Excited About Being You' … 2011 will be a great year!”
BRAVADA anticipates that its year over year sales growth for the fourth quarter will exceed +2000% and sales growth quarter over quarter may be as high as +175% - 200%. Although the quarter is not complete, sales in all of its product categories have been robust.
These include its women's high performance athletic yoga and gym wear, active basics, leggings, jeggings and fashion casual apparel. BRAVADA anticipates growing its sales and revenue significantly in fiscal year 2011 through continued growth of online sales and the opening of additional BRAVADA retail stores.
BRAVADA describes itself as an online and brick and mortar retail store where women can come to find the most diverse mix of activewear, sport fashion as well as high performance yoga clothes and women's fitness wear for runners, cyclists, gym enthusiasts or any other fitness activity; all with a healthy dose of “sexy.”
“Our product mix is predicated upon our principle of 'Body Fabric Synchronicity.' Our clothes are fun, inspirational and made to energize a woman's spirit and emotions,” replied BRAVADA CEO, Danny Alex.
“When women come online to BravadaWomen.com or into BRAVADA Women's Athletica, we want them to feel like they are in a 'women's activewear playground' where there is something for every woman's budget, style and taste. Sassy, Sexy, conservative, affordable, vibrant colors, compelling fabrics and a constant stream of innovative activewear and fashion sport products. We want women to be a part of BRAVADA and help build the culture of 'Get Excited About Being You' … 2011 will be a great year!”
BRAVADA International Ltd
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