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Launch of 'Macy's Million Dollar Makeover with Clinton Kelly'
29
Dec '10
As the New Year's high season of personal reinvention approaches, Macy's announced the launch of its “Macy's Million Dollar Makeover with Clinton Kelly.” Awarding one winner the makeover of a lifetime, Macy's Million Dollar Makeover will host a nationwide call for entries throughout the month of Jan., from which eight contestants will be selected for a Clinton Kelly makeover.

Their makeovers will then compete – with America voting – for the chance to win the ultimate makeover that will include $1 million worth of products, services, cash and experiences to transform the winner's life.

“Macy's Million Dollar Makeover is my typical makeover on steroids,” said Clinton Kelly, style expert for Macy's and co-host of TLC's What Not to Wear. “The winner will not only get some quality time with me to update their look, but will get a truly life-changing experience. From fashion to finance to fitness, one lucky person will undergo a complete life transformation.”

Call for entries begins (Dec. 28) runs through Jan. 31, 2011. Entrants must “like” Macy's to access the contest application. Entrants will also be required to submit either a video or picture.

Following the nationwide entry period, eight contestants will be selected in early Feb. and will undergo a makeover session with Clinton. Each contestant's personal story and makeover will be filmed and posted to www.facebook.com/macys for an open voting period that begins in March. The videos will be posted two per week, with the most-voted on video each week proceeding to the semi-finals in April. The two most-voted on videos from the semi-finals, will compete in a finals round – with the victor winning the million dollar makeover.

“Macy's Million Dollar Makeover with Clinton Kelly is a continuation of our efforts to help customers put it all together – from their fashion to their homes to their lives,” said Martine Reardon, executive vice president of Marketing for Macy's. “This will be the ultimate experience, taking Macy's signature makeovers to the next level with help from our style expert Clinton Kelly.”

Macy's Million Dollar Makeover with Clinton Kelly is open to legal residents of the United States who are 18 years of age or older.

Macy's Inc


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