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Kurtis keep cash registers of Ludhiana knitters ringing
Dec '10
Changing fashions, keep the cash registers of apparel manufacturers and retailers ringing. This winter it is the kurti, a garment worn by women in North India, which has brought cheer on the faces of the knitters of Ludhiana, a textile hub in North India.

Cardigans, a preferred winterwear in earlier times, worn by both men and women, were witnessing a drop in popularity in recent times, due to which these knitters did not find work which could last them throughout the year.

The demand for kurtis, which used to mainly come from towns and cities like, Delhi, Uttar Pradesh, Jammu, Himachal Pradesh, Chandigarh, Haryana and Punjab, has now spread to other regions across India, be it Assam, Gujarat, Karnataka or Andhra Pradesh.

Mr Sanjay Kapoor, MD - Kazaro International, a supplier of kurtis to high-end retail stores is very happy with the new development and he too was earlier involved, in the production of cardigans and woolen coats for women.

Speaking to fibre2fashion, he said, “The reports regarding surge in demand for kurtis are absolutely true. The important thing is, it is easy to wear and can be used in a combination with either jeans or leggings, in which you can move around easily, wearing it to parties or even daily.

“The kurti is a comfortable dress and suits everybody as per Indian culture. Western outfits can be worn by young girls, but older women cannot wear it. A kurti can be worn by women between the age group of 16 – 80. The designing can be different, but kurti will remain the same. And seeing today's Indian culture, kurti suits the best”, he wrapped up by saying.

Fibre2fashion News Desk - India

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