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Bespoke garments are made in factory, not by a tailor

31 Dec '10
4 min read

He further added that as there are lots of customers for whom tailor made is also important. To suffice their these needs as a value retailer, Reliance Trends, along with a range of fabric from range of brands such as Reid & Taylor, Arvind, Vimal, Raymonds, also has arrangement of a tailoring room on site. “If we go to smaller towns the need for tailoring is more compared to big cities and lot of our stores are in smaller towns, so it makes sense for us to carry tailored retailing,” he points up.

Mr Jitendra Chauhan – Promoter at Jade Blue, told that to his notice, many retailers have entered into tailored retailing but he thinks it is not everybody's cup of tea. In his view, it is a success to those who have been into segment since beginning. “Say for example Raymonds who since begin have been providing this service, and it has always been on high level of proficiency given with premium stitching charges,” Mr Chauhan illustrated his point.

Further he added that Jade Blue has over 30 years of rich experience in bespoke tailoring and a client list that reads more like a celebrity list. Jade Blue has been basically premium tailoring shops with RTS concept, and grown on RTW retailing eventually. “So we have great efficiency in offering tailored retailing,” explained the promoter walking us through his creative lab.

Fibre2fashion News Desk - India

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