Under Armour to exclusively outfit Auburn University athletes
08 Jan '11
2 min read
The Auburn University Department of Intercollegiate Athletics and Under Armour Inc announced that the Baltimore-based leader in performance apparel, footwear and accessories will remain the exclusive outfitter of Auburn athletic programs through the 2015-16 season.
The agreement, which is an extension of an original pact signed in 2005, gives Under Armour the continued right to provide uniforms, apparel and footwear to each of the Tigers' 21 varsity sports, including football, and men's and women's basketball. This department-wide outfitter agreement also includes an annual Under Armour product allowance as well as a rights fee, marketing entitlements, and event tickets.
“This has been one of the most exciting seasons in the history of Auburn Athletics, and we are proud to strengthen our partnership with Under Armour," said Auburn Director of Athletics Jay Jacobs. "We have enjoyed a great relationship with Under Armour since 2005 because Kevin Plank and Under Armour share our commitment to excellence in training and performance. This partnership will allow current and future Auburn student-athletes to flourish on and off the field.”
“Auburn continues to be an exceptional partner whose historic quest for a national championship in football is richly deserved and deeply inspiring,” said Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour. “Under Armour looks forward to sharing more magical moments with the University and to providing Auburn's student-athletes with the most innovative and performance-driven apparel and footwear in the marketplace.”
Under Armour, the originator of performance apparel, has transitioned athletes into moisture-wicking apparel since 1996. Under Armour products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe.
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