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MFS comes up with 'TisT' (Tomorrow is Today)
13
Jan '11
The Blue Zone at MUNICH FABRIC START is set to step up the pace even further. Under the slogan “Tomorrow is Today” or “TisT“for short, it makes the future its agenda. The centerpiece of this visionary concept, already featured at the next event on 1 and 2 February 2011 in Hall 5, lies in presenting two seasons.

Depending on their respective focus, denim and sportswear brands will now be given the opportunity to see not only the current “regular“ 2012 Spring/Summer season with the currently registered 47 international exhibitors but also isolated examples of initial ideas and developments for the 2012/2013 Autumn/Winter season. By anticipating the next season the future moves closer and sourcing is given a new creative dimension.

Sebastian Klinder, CEO of MUNICH FABRIC START Exhibitions GmbH, stresses: “It is important for us to create a platform for the needs and requirements of the various groups of visitors we welcome to the Blue Zone. The creative minds in the sector can already find first and extremely early developments for the 2012/2012 Autumn/Winter season with several weaving mills.

“Needless to say, the Blue Zone also showcases the 2012 Spring/Summer collections in sync with the classic seasonal cycle, which are also important and just right for the production-oriented group of visitors at this point in time. The key point here is that no party involved wishes to burn out topical collection ideas or fuel a “the earlier – the better” race. Instead, the market stimulates radical rethinking today and entirely new foresight in the cooperation between individual market players beyond traditional cycles and paths.”

After the first update of the Blue Zone for the previous event in September 2010 involving – among others – a new stand and hall concept, MUNICH FABRIC START now sets new accents in terms of content and, hence, new standards for the international textile exhibition business. To this end MUNICH FABRIC START succeeded in winning over Umberto Borochetto as a strong partner for planning and realisation. For years this Italian has been intimately linked with the denim industry and has along with his team enjoyed acclaim as a denim specialist and visionary pioneer.

Despite this reorientation the Blue Zone will remain attached to the principal trade fair MUNICH FABRIC START with its over-arching ranges. This is and will be a basic idea for the new concept, too.

All-in-One: Visions plus Business
Launching “TisT” MUNICH FABRIC START will remain true to its pioneering role. Established in 2003 it started the international tradition of denim trade fairs with the Blue
Zone. Even the idea to found it 15 years ago was visionary when it brought together weaving mills with their customers at a very early stage in the season based on a workshop idea. This same approach is now also taken by “TisT“ with its preview collections.

The preview collections for Autumn/ Winter 2012/2013 are “red hot” and absolutely exclusive. The number of exhibitors in the Blue Zone, who will already bring socalled “early birds” in early February, is limited to eight to ten reflecting the number of denim brands that will take an interest in them. The timing, however, is perfect because it is scheduled four weeks to the “mill weeks”, i.e. the weeks when the denim brands traditionally kick off initial ideas with their weaving mills at their premises.


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