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Retailers change rules of game to retain customers
22
Jan '11
Today's customer oriented retailers not only plan for sales at the moment, but are also concerned in building a long term relation with the customer, and earn his loyalty. They focus on various other facts, apart from just pushing the customer to buy the product. As time changes, so do the rules of the retail game.

Initially, once the customers entered the store, retailers focused on finalizing the sales quickly. With the advent of competition, online sales options, mobile shopping tools, and websites have separated customers from sales associates. Now, retailers are focusing more on providing a satisfactory in-store experience for their consumers.

Adding the right kind of sales staff gives the retailers a more attractive payback opportunity. This is one of the powerful and straight forward business strategies. Manipulating the ways consumers examine the things also make a difference. Paying attention to customer behavior is very valuable, and gives good payback to the retailer.

Goodwill delivers immediate value, preference, and personal significance of the brand among the customers. Best-in-class retailers are always prepared to deliver what the customers want, and even beyond that.

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Fibre2fashion News Desk - India

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