Home / Knowledge / News / Apparel/Garments / Americans to have African-inspired apparel label
Americans to have African-inspired apparel label
24
Jan '11
Fashion label Aso Damisi (ah-SHAW DAH-me-see) launched its spring/summer 2011 collection. A new clothing line created by two sisters, Moriamo and Latifat, will increase the popularity of African-inspired wear in the US apparel market with wax print fabrics. They come in an array of colors, intricately fused with cottons and silks for Aso Damisi's collection.

Moriamo and Latifat originated from the Yoruba speaking tribe in a West African nation. In the Yoruba language, "Aso" means cloth or clothing and "Damisi" means prosperity. The colorfulness, vibrancy, and styles of the clothing worn hold significance as they represent social standing, age, tribal orientation and marital status.

Vlisco wax print fabrics originated from the Dutch and gained popularity in Africa which has become traditional wear. Aso Damisi will have Americans embrace wax print fabrics. The line is designed for women who are not afraid to step out in something vibrant, colorful and fresh.

The talented designing duo is self taught. Moriamo "likes the fact that the American fashion industry has a big influence on different cultures around the world." Latifat "loves the idea that the American fashion industry is open to interpretation. The industry gives me flexibility to design what I want and consumers are bound to love it." Plus the products are produced in the U.S.A.

They have teamed up with George Hardy, President of George Hardy Sales, Inc, a retail and apparel consultant, to launch their collection to major retailers who want to separate themselves from the competition. George is quoted as saying: "In this difficult economy the consumer is always looking and willing to pay for fresh, new colorful looks and styling that capture her imagination with the vibrant wax print fabrics that allow her to make her own fashion statement."

Vlisco wax print fabrics originated from the Dutch and gained popularity in Africa which has become traditional wear. Aso Damisi will have Americans embrace wax print fabrics. The line is designed for women who are not afraid to step out in something vibrant, colorful and fresh.

Aso Damisi

Must ReadView All

Textiles | On 28th Apr 2017

Fix 5% GST rate for textile goods: Textile bodies

Uniform levy of 5 per cent Goods and Services Tax (GST) on all...

Textiles | On 28th Apr 2017

India lifts CVD imposed on Nepali Jute goods

The countervailing duty (CVD) that was imposed on Nepali jute...

Courtesy: Williamsburg Garment Company

Fashion | On 28th Apr 2017

'We have grown by staying small & maximising efforts'

The easiest way to go out of business is to be too big or expand too...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X