Home / Knowledge / News / Apparel/Garments / Guess rolls out black & white spring 2011 campaign
Guess rolls out black & white spring 2011 campaign
27
Jan '11
Ellen von Unwerth reprises her role as famed photographer of the classic 1980's & 1990's GUESS advertising campaigns with the introduction of the GUESS spring 2011 campaign. The black and white classic images are reminiscent of the 1960's and 1970's iconic beach movies that embody that time in film history. Cropped pants and jeans, polka dot bustier tops, floral rompers and pin-up inspired swimwear dominate the collection of images and set the tone for the campaign.

The men's collection ventures away from its rock & roll influences and takes on a cleaner approach which features cardigans, dark wash slim jeans and plaid shirts which compliment the women's collection.

Revealing close up and scenic shots transport the audience back to a simpler time characterized by fun in the sun. Playful photographs of a group of girls and boys capture carefree moments of eating, drinking, laughing and surfing at the beach. Alyssa Miller, the face of GUESS Seductive, alongside Elsa Hosk, Kate Upton and Silviu Tolu are the perfect cast tobring the remote surf town to life.

“The spring 2011 campaign captures the playful, light hearted nature of summer when there shouldn't be a care in the world except the best wave to catch,” says Paul Marciano, Vice-Chairman and Chief Executive Officer of GUESS?, Inc. “With my vision and Ellen's talented eye we were able to capture that free spirited moment often seen in 1960's and 1970's films and make it relevant and current to today's consumer.”

GUESS Inc

Must ReadView All

Prime Minister Theresa May speaking on the UK government's negotiating objectives for exiting the EU. Courtesy: UK government

Textiles | On 18th Jan 2017

UK to pursue trade agreements with other countries

The United Kingdom will pursue free trade agreements with the EU and...

Courtesy: Alibaba Group

Apparel/Garments | On 18th Jan 2017

Alibaba forges global alliance to fight counterfeiting

Jack Ma led Alibaba Group has forged an alliance with various global...

Information Technology | On 18th Jan 2017

eBIZ 4.0 to digitise European fashion supply chain

eBIZ 4.0 is a new step of eBIZ, the public-private initiative that...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search