Home / Knowledge / News / Apparel/Garments / Heart Soul & Fame Jeans partner up to form Heart Soul Girl
Heart Soul & Fame Jeans partner up to form Heart Soul Girl
01
Feb '11
Junior lifestyle apparel brand, Heart Soul, is teaming up with jean experts, Fame Jeans, to add Heart Soul Girl to its already extensive apparel and footwear collection. “Our goal is to freshen up the kids' floor with a fabulous fashion brand,” said Julie Brown of Heart Soul Girl. “We want to take that feminine Heart Soul feel and translate it into something that would appeal to the 7 to 12 year old set.”

Heart Soul is a casual and career junior lifestyle brand that offers the latest in trend fashions. As a leader in the junior contemporary market, this fun, affordable apparel line sells to department and specialty stores including Kohls, JC Penney, Sears, and Stage Stores, among others. Since partners Jodi Sundberg, Lars Viklund, and Kevin Talbot launched the brand in 1996, Heart Soul has grown into a label that offers the latest in related sportswear, key item separate tops and bottoms, and dresses. A recently launched plus size line is rapidly growing in popularity as well.

For the last 17 years, Montreal based Fame Jeans, has been specializing in private label, branded and licensed apparel for young men and boys, ladies - junior, contemporary, missy and plus, as well as girls 7-16. Fame Jeans has grown into a multidimensional fashion powerhouse for all commodities, genders and age groups while maintaining its reputation as a leader in the denim category. Fame's products can be found in most major department and specialty stores in the US, Canada, Latin America and most recently Europe. This new venture for Fame Jeans adds yet another dimension to an already dynamic apparel line up.

The new collection is set to retail and will include sweaters, jackets, outerwear, dresses, legging sets, key item separate tops and related separates in a variety of fun and fashion forward styles that will perfectly complement Heart Soul's Apparel line. In order to accomplish this Heart Soul Girl will be designed in L.A. by a separate design team headed up by Julie Brown in the Heart Soul headquarters and can be viewed at the Heart Soul showrooms in N.Y., L.A. or at Heart Soul headquarters in Gardena. HSG is scheduled to hit stores in time for back to school 2011.

Heart Soul

Must ReadView All

Courtesy: SIMA

Textiles | On 6th Dec 2016

Amma gave special attention for textile growth in TN: SIMA

Former Tamil Nadu chief minister J Jayalalithaa paid special...

Textiles | On 6th Dec 2016

Cash inflow will revive sales: Textile industry

The textile industry representatives are hopeful of revival of...

Courtesy: EFI Reggiani

Textiles | On 6th Dec 2016

EFI Reggiani shows inkjet textile solutions at India ITME

EFI Reggiani, a leading technology provider of a full range of...

Interviews View All

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search