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30TH MUNICH FABRIC START continues their success story
Feb '11
Packed halls, high spirits, happy visitors and satisfied exhibitors – the 30th MUNICH FABRIC START (01-03/02/2011) has impressively underlined its key role in the sector and sent out an important signal for the strength of the German market.

Registering 16,900 trade visitors MUNICH FABRIC START has broken its own record exceeding the previous year's figure of 15,640 by 8%. Highly satisfied exhibitors were relieved to see ready-to- wear manufacturers in a good mood – one not even dampened by those omnipresent, nerve-wracking price negotiations currently pervading all conversations. These were instead outweighed by optimism in retail – which anticipates some positive growth in 2011 in view of the good business deals secured.

Holding with tradition the entire German-speaking fashion industry once again met in Munich. They were also joined here by quality buyers from abroad who now account for 34 % of trade visitors and include such companies and design icons as Bruno Pieters, Akris, Hugo Boss, Holy Group, Diesel, Levi Strauss and Marks and Spencer to name but a few. Top of the country charts are Austria, Switzerland and Italy followed by Turkey and the Netherlands. They all made use of the collections displayed by the 765 international exhibitors from 36 countries under the trend motto “Feel the Truth”.

This new general mood for the 2012 Summer season was a special blend of the zeitgeist and character of the trade fair because MUNICH FABRIC START has embodied these underlying values of “honesty” and “naturalness” right since its inception. Here reality rather than illusion has been in the foreground. This interplay of complete, target-group specific ranges and unrivalled all-round services for visitors is consciously noticed by visitors and appreciated as highly as ever. As it happens,many an exhibitor wondered why visitors were still not tired towards the end of the fair at 6.30 pm. The trade fair's unconditional focus on exhibitor and visitor needs with free services from lunch to Internet access made it possible to concentrate on essentials: sampling and sourcing for the new 2012 Spring/Summer season – which is already strenuous enough at present.

Summing up the 3-day trade fair marathon, Fabio Guidi, Sales Manager at Cocci Stefano, said: “It was the best fair we ever had.” In the Additionals segment a highly satisfied Dante di Paolo, General Manager at Dipama, put his debut at the trade fair in a nutshell: “Very good.” In addition to high visitor attendance with busy halls even on the last day of the fair, visitors' high quality was also praised by exhibitors.

The mood was good across all segments. Alongside the Collections, Additionals and Asia Salon segments, the Blue Zone was certainly worth a closer look now kicking off with a new concept. Likewise, the organic selection Forum and the ECO Village scored with further improvements:

Blue Zone: The introduction of the new concept has paid off for the nine companies taking part: Teijidos Royo, ISKO, Bossa Denim, Tavex, ITV, Italdenim, Textil Santanderina, UCO Raymond and G.T.X. (Gentex). The move to show initial developments for the 12/13 Winter season accommodates creative denim brands very much. Panos Sofianos of Teijidos Royo fully backs the new TisT concept: “The response is very good. We see this as a good reason to exhibit at the Blue Zone. Denim is an on-going development process and we are proud to have a customer base that follows suit.” Participation also paid off for ISKO. Showcasing developments for high-stretch jeggings, its patented POP fabric and its Raw denim theme the firm featured initial designs for the 12/13 Autumn/Winter season that went down very well. Like all early developments they were concealed in the both striking and extraordinary cabinet installation of the Italian Team All in One, the partner of MUNICH FABRIC START that gave birth to the new Blue Zone concept. Barbara Gnutti, Export Manager of ITV, is already looking forward to the next event: “The TisT concept and idea were very interesting for ITV from the outset. We had the opportunity to discuss initial ideas with forward-thinking firms in the run-up to the new 12/13 Autumn/Winter collections.

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