Home / Knowledge / News / Apparel/Garments / House of Fraser launches heritage country label Barbour
House of Fraser launches heritage country label Barbour
18
Feb '11
House of Fraser, the UK's premium department store, has launched Barbour online. The brand's Spring menswear collection is available online now alongside brands such as Ted Baker and Ralph Lauren.

Sales of wax and quilted jackets, made famous by heritage country label Barbour, have been steadily on the rise since last season and House of Fraser shoppers have been searching for Barbour's signature outerwear. The brand's Spring menswear collection is available online now.

The Country Gent look - inspired by dog walkers, shooting parties and old fashioned country gentry - has made a major comeback in the men's casual wear market. House of Fraser saw a high demand for wax and quilted jackets on its website.

Following in the very practical footsteps of Hunter Wellingtons, classic Barbour jackets appeal to today's shoppers so much because they are tried and tested, excellent quality and will last a lifetime.

A true heritage brand, Barbour is over 100 years old and a 4th generation family business. Its clothing is designed with people who love the country firmly in mind and offers the pieces perfect for country pursuits. The brand still holds true to its original core values of heritage, attention to detail, durability and fit-for-purpose clothing.

Barbour is most famous for its waxed cotton jackets, which have been in demand since the company launched and were put to the test in the early days by sailors, fishermen and dock and shipyard workers.

As well as waxed and quilted jackets, cords, tweeds and flat caps are also enjoying a fashion resurgence. But, as with the Barbour jacket, it's all about choosing one or two key pieces from the Country Gent uniform and mixing them with contemporary items such as men's jeans.

House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years.

House of Fraser

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X