Home / Knowledge / News / Apparel/Garments / House of Fraser launches heritage country label Barbour
House of Fraser launches heritage country label Barbour
18
Feb '11
House of Fraser, the UK's premium department store, has launched Barbour online. The brand's Spring menswear collection is available online now alongside brands such as Ted Baker and Ralph Lauren.

Sales of wax and quilted jackets, made famous by heritage country label Barbour, have been steadily on the rise since last season and House of Fraser shoppers have been searching for Barbour's signature outerwear. The brand's Spring menswear collection is available online now.

The Country Gent look - inspired by dog walkers, shooting parties and old fashioned country gentry - has made a major comeback in the men's casual wear market. House of Fraser saw a high demand for wax and quilted jackets on its website.

Following in the very practical footsteps of Hunter Wellingtons, classic Barbour jackets appeal to today's shoppers so much because they are tried and tested, excellent quality and will last a lifetime.

A true heritage brand, Barbour is over 100 years old and a 4th generation family business. Its clothing is designed with people who love the country firmly in mind and offers the pieces perfect for country pursuits. The brand still holds true to its original core values of heritage, attention to detail, durability and fit-for-purpose clothing.

Barbour is most famous for its waxed cotton jackets, which have been in demand since the company launched and were put to the test in the early days by sailors, fishermen and dock and shipyard workers.

As well as waxed and quilted jackets, cords, tweeds and flat caps are also enjoying a fashion resurgence. But, as with the Barbour jacket, it's all about choosing one or two key pieces from the Country Gent uniform and mixing them with contemporary items such as men's jeans.

House of Fraser is a department store group with 61 enviable locations across the UK and Ireland and a fully transactional website. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 160 years.

House of Fraser


Must ReadView All

Chinese firm sets up textile-garment chain in Vietnam

Apparel/Garments | On 13th Dec 2017

Chinese firm sets up textile-garment chain in Vietnam

Worldon Vietnam Co. Ltd under the Chinese Shenzhou Group is likely to ...

Courtesy: SATO Global Solutions

Information Technology | On 13th Dec 2017

Sensor networks improve inventory management

Sensor networks like radio frequency identification (RFID) and smart...

CMAI hails review of FTP as 'progressive package'

Apparel/Garments | On 13th Dec 2017

CMAI hails review of FTP as 'progressive package'

The Clothing Manufacturers' Association of India (CMAI) has hailed...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search