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Arvind seeks to grow lifestyle business to Rs 25bn
Mar '11
Saving hopes on the soaring demand for premium apparels in the country, Arvind Mills, the textile and retail giant is looking forward to generate Rs. 25 billion in revenue from its lifestyle segment, Arvind Lifestyle through financial year 2015.

Arvind Lifestyle, a fully owned subsidiary of the Rs. 40 billion Arvind Group, manages retail chains like Club America and Megamart.

Now-a-days, there has been a change in the people's aspirations, as they have gained more fashion-consciousness and desire to wear international brands due to the recognition attached to these brands. In view of this, Arvind Mills has introduced a number of global brands in its lifestyle segment, and intends to add a few more in the near future.

The lifestyle subsidiary presently contributes Rs. 12 billion to the group's overall turnover. 55 percent of this comes from the private brands while the rest is contributed by the global brands, at a galvanising growth rate of 50 to 60 percent per annum.

The company, alongside global brands like US Polo, Gant, Arrow and Flying Machine, has 12 private brands including Ruff and Tuff and Newport in its portfolio.

Besides, it has recently launched Energie, an iconic premium global jeanswear brand for men. The brand represents global designer firm Sixty Spa and owns four exclusive outlets and 20 shop in shops in India.

It also has plans to add five more exclusive Energie outlets and 20 shop-in-shops this year, and is eyeing to generate a revenue of around US$20 million solely from the Energie brand in the next two year's span, while it invests about Rs. 50 to 60 million for the brands' promotion and marketing.

Arvind Mills, the company which is recognized as men's brands and apparel solution provider, is now venturing into the women's premium fashion wear segment, with the launch of French women's brand Elle, which is also the world's leading fashion magazine.

The company would shortly ink a licensing contract with the French brand for sourcing clothing and fashion accessories.

Fibre2fashion News Desk - India

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