Home / Knowledge / News / Apparel/Garments / Arvind seeks to grow lifestyle business to Rs 25bn
Arvind seeks to grow lifestyle business to Rs 25bn
15
Mar '11
Saving hopes on the soaring demand for premium apparels in the country, Arvind Mills, the textile and retail giant is looking forward to generate Rs. 25 billion in revenue from its lifestyle segment, Arvind Lifestyle through financial year 2015.

Arvind Lifestyle, a fully owned subsidiary of the Rs. 40 billion Arvind Group, manages retail chains like Club America and Megamart.

Now-a-days, there has been a change in the people's aspirations, as they have gained more fashion-consciousness and desire to wear international brands due to the recognition attached to these brands. In view of this, Arvind Mills has introduced a number of global brands in its lifestyle segment, and intends to add a few more in the near future.

The lifestyle subsidiary presently contributes Rs. 12 billion to the group's overall turnover. 55 percent of this comes from the private brands while the rest is contributed by the global brands, at a galvanising growth rate of 50 to 60 percent per annum.

The company, alongside global brands like US Polo, Gant, Arrow and Flying Machine, has 12 private brands including Ruff and Tuff and Newport in its portfolio.

Besides, it has recently launched Energie, an iconic premium global jeanswear brand for men. The brand represents global designer firm Sixty Spa and owns four exclusive outlets and 20 shop in shops in India.

It also has plans to add five more exclusive Energie outlets and 20 shop-in-shops this year, and is eyeing to generate a revenue of around US$20 million solely from the Energie brand in the next two year's span, while it invests about Rs. 50 to 60 million for the brands' promotion and marketing.

Arvind Mills, the company which is recognized as men's brands and apparel solution provider, is now venturing into the women's premium fashion wear segment, with the launch of French women's brand Elle, which is also the world's leading fashion magazine.

The company would shortly ink a licensing contract with the French brand for sourcing clothing and fashion accessories.

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 19th Sep 2017

Karl Mayer expands service operations in Asia

Karl Mayer, a world leader in the production of warp knitting and...

Textiles | On 19th Sep 2017

Welspun bags Made in Green label by Oeko-Tex

Welspun, a leading home textiles manufacturer, has been awarded Made...

Courtesy: SGS

Textiles | On 19th Sep 2017

SGS expands testing facilities in Naucalpan, Mexico

SGS has expanded testing facilities in Naucalpan, Mexico, creating a...

Interviews View All

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search