Home / Knowledge / News / Apparel/Garments / MANGO plans to open two flagship stores
MANGO plans to open two flagship stores
Mar '11
MANGO participates at Novo Mania, possibly one of the most important dates for international fashion brands present in the Chinese market. The fair takes place at the emblematic Shanghai Exhibition Centre from 9 to 11 March and gathers more than 150 Chinese and international brands as well as professionals working in the Chinese fashion retail sector.

The Chinese market is currently growing fast and in a few years has become a point of reference on the world economy stage. Unlike most international fashion brands, MANGO first appeared in China in 2002 and by 2007 had more than 60 stores and was well-established in cities like Shanghai and Beijing, given the speedy growth MANGO is currently experiencing in the Chinese market,

MANGO currently has 134 points of sale in the 34 most important cities on a commercial level, and is planning to consolidate its presence in each of them in 2011. Last year MANGO opened a corporate office to put together a local team based in Shanghai with representatives of the most important departments.

“The brand's main short- and mid-term objective is to make the Chinese market one of its most important,” - stated David Sancho, vice-president for Expansion in China -“building a made-to-measure structure for China which takes into account the size of the country and the diversity of cultures within it.”

In 2010 MANGO opened a total of 77 new points of sale in China and is planning to open over 60 points of sale this year. For now the plan is to open two flagship stores in venues of 800 – 1,000 m2 in main cities like Shanghai, Beijing, Chengdu, Guangzhou or Shenzhen. MANGO is also present in other smaller Chinese cities like Changchun and Xian, which have registered very good sales.

During the 2010 financial year the sales in China represented 2.7% of the total turnover of the MANGO CHAIN (retail price excluding VAT). For 2011 the Chinese market is expected to reach 4% of the total turnover forecast for the MANGO Chain (retail price excluding VAT).

NOVO MANIA is an international fashion fair that allows contemporary urban fashion brands to introduce their business and product into the Chinese market. The last edition of the fair, Novo Mania 2010, congregated more than 50 exhibitors and over 100 international brands. More than 5,000 professionals from the sector, including media, potential franchise-holders and buyers, shopping centres and department stores throughout China, visited the fair.

MANGO is the second largest exporter of women's fashion in Spain. Its concept is based on uniting an affordable price with a quality product which follows the latest fashions. The brand image is strengthened by its company-owned stores, which are the company's best publicity and create a dynamic atmosphere that fits the personality of its customers.


Must ReadView All

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Courtesy: Gucci/Pantone

Textiles | On 9th Dec 2016

Pantone announces greenery as colour of the year 2017

Pantone, an X-Rite company and the global authority on colour and...

Interviews View All

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search