Home / Knowledge / News / Apparel/Garments / Team Garmin-Cervélo gets New Balance kit
Team Garmin-Cervélo gets New Balance kit
17
Mar '11
Boston based New Balance, the global athletic footwear and apparel brand, has announced a partnership with Team Garmin-Cervélo, the elite American professional cycling team owned by Slipstream Sports.

New Balance will be the official athletic shoe and compression apparel partner for off-bike training for 2011. As part of the sponsorship arrangement New Balance will provide athletic footwear and technologically advanced compression apparel to the team of 64 riders for all off-bike activities as part of their conditioning-improvement programme.

Commenting on the partnership between the two global sporting brands, Alan Hed, New Balance's Executive Vice President International said, “New Balance and Team Garmin-Cervélo share a distinguished sporting heritage based on teamwork and integrity that is recognised around the world. This association reflects our long-standing commitment to innovation, excellence in sport and developing the next generation of leading athletes.”

Adding he observed, “It comes at an appropriate and significant moment as New Balance is launching its global advertising campaign: Let's Make Excellent Happen.”

Jonathan Vaughters, CEO of Slipstream Sports added, “We are thrilled to work alongside New Balance, a distinguished brand with more than 100 years of dedication to running and renowned in the industry for their steadfast commitment to quality and performance.”

Jonathan Vaughters continued, “Our team is dedicated to providing our athletes with the best equipment available to keep them in peak condition throughout their demanding season and New Balance is the perfect partner for us. New Balance's drive to achieve excellence mirrors our own goals and we look forward to a lasting partnership.”

Slipstream Sports LLC

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Govt should improve ease of doing business: ASSOCHAM

The government needs to continuously invest in improving the ease of...

Fashion | On 20th Feb 2017

South Korea’s fashion industry to grow 3.3% in 2017

The South Korean fashion industry is expected to grow by 3.3 per cent ...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search