Home / Knowledge / News / Apparel/Garments / Team Garmin-Cervélo gets New Balance kit
Team Garmin-Cervélo gets New Balance kit
17
Mar '11
Boston based New Balance, the global athletic footwear and apparel brand, has announced a partnership with Team Garmin-Cervélo, the elite American professional cycling team owned by Slipstream Sports.

New Balance will be the official athletic shoe and compression apparel partner for off-bike training for 2011. As part of the sponsorship arrangement New Balance will provide athletic footwear and technologically advanced compression apparel to the team of 64 riders for all off-bike activities as part of their conditioning-improvement programme.

Commenting on the partnership between the two global sporting brands, Alan Hed, New Balance's Executive Vice President International said, “New Balance and Team Garmin-Cervélo share a distinguished sporting heritage based on teamwork and integrity that is recognised around the world. This association reflects our long-standing commitment to innovation, excellence in sport and developing the next generation of leading athletes.”

Adding he observed, “It comes at an appropriate and significant moment as New Balance is launching its global advertising campaign: Let's Make Excellent Happen.”

Jonathan Vaughters, CEO of Slipstream Sports added, “We are thrilled to work alongside New Balance, a distinguished brand with more than 100 years of dedication to running and renowned in the industry for their steadfast commitment to quality and performance.”

Jonathan Vaughters continued, “Our team is dedicated to providing our athletes with the best equipment available to keep them in peak condition throughout their demanding season and New Balance is the perfect partner for us. New Balance's drive to achieve excellence mirrors our own goals and we look forward to a lasting partnership.”

Slipstream Sports LLC


Must ReadView All

Market share of Indian textile items expand in 13 nations

Textiles | On 11th Dec 2017

Market share of Indian textile items expand in 13 nations

Thirteen countries — Germany, France, Italy, the United States,...

Courtesy: EUBrasil

Textiles | On 11th Dec 2017

Euratex, ABIT welcome negotiations for EU-Mercosur FTA

European Apparel and Textile Confederation (Euratex) and the...

Most firms expect no change in investment plans: CII survey

Textiles | On 11th Dec 2017

Most firms expect no change in investment plans: CII survey

Despite visible optimism in Indian industry with the Confederation of ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.2%
No
12.1%
Skip
18.7%

Total Votes: 91

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.5%
No
30.8%
Skip
7.7%

Total Votes: 91

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.8%
No
9.9%
Skip
3.3%

Total Votes: 91

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.3%
No
8.8%
Skip
9.9%

Total Votes: 91


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search