Home / Knowledge / News / Apparel/Garments / Brandix sets up independent lingerie division
Brandix sets up independent lingerie division
24
Mar '11
Brandix, a leading apparel exporter from Sri Lanka has revealed that it is diversifying its lingerie business and remodelling it as an independent segment, after gaining total control over two joint venture facilities and acquiring a third facility.

The Group revealed that, it has obtained total control over the management of Comfortwear (Pvt) Ltd, as it bought its joint venture partner Lanka Equities, which owned two factories. However, the Group did not disclose the acquisition price.

The two facilities are located in the Nittambuwa and Wathupitiwala export processing zone, which is under the firm's management since 2008.

The firm acquired one more facility in the zone in October 2010, to meet demand.

Also, it has established a centralised warehouse and processing facility at the zone to support operations of the three facilities.

The new segment 'Brandix Lingerie' will engage itself in production of high-end specialty bras and complementary coordinates for Victoria's Secret, H & M and Marks & Spencer.

Rajiv Malalasekera, Chief Executive of Brandix Lingerie in a statement said that, they now employ 2,600 employees in lingerie business, and have plans to raise their worker's strength by 20 percent in the second part of the current year and are also deliberating over acquiring additional capacity.

Brandix Lingerie now works in association with the UK based design firm, FSV to source lingerie to Marks & Spencer, one of its leading clients. Also it has invested in acquisition of new machinery for production of specialty lingerie.

In addition to this, the Group even has made investment in the Andhra Pradesh based Brandix India Apparel City (BIAC) for production of bras.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Textiles | On 30th Mar 2017

Lok Sabha approves 4 supplementary GST legislations

The Lok Sabha has approved four supplementary Goods and Services Tax...

Courtesy: ShopKeep

Information Technology | On 30th Mar 2017

Shopkeep partners with software provider BigCommerce

ShopKeep, the cloud-based technology solution that transforms an iPad ...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search