Home / Knowledge / News / Apparel/Garments / Governor-General Quentin Bryce hails Campaign for Wool
Governor-General Quentin Bryce hails Campaign for Wool
30
Mar '11
Whilst sheep grazed on Sydney Harbour for the first time in over 100 years, fashion, retail and industry heavyweights were invited to celebrate the launch of Campaign for Wool, patron HRH Prince Charles, at Admiralty House.

The event, hosted by the Governor-General Quentin Bryce AC, hailed the start of a five-year Campaign for Wool, aimed at reconnecting people with the versatility of wool and saw guests enjoy a presentation of garments by local and international designers.

Over 30 apparel labels and retailers supported the launch for Campaign for Wool by taking part in the fashion presentation as well as extending a presence via consumer promotions in store to deliver increased awareness around the benefits of wool.

Australian Wool Innovation CEO Stuart McCullough said this campaign represented a new era for wool. "Australian woolgrowers produce the finest wool in the world. Last night was a showcase of the best in wool design, a testament to the success of our industry."

Working hand in hand with key designers, AWI sourced and assisted with the creation of exclusive garments to showcase the versatility of wool from the more classically tailored designs through to the more natural state of hand crafted knitwear.

Brands which showcased garments included Collette Dinnigan, MJ Bale, Richard Nicholl and Dion Lee.

Martin Grant, who is one of Australia's most celebrated international designers based in Paris, showed a stunning classically tailored outfit: "Wool has always been the key fabric I use in my collections since the beginning. The core of my collection is coats and tailoring so wool is very important.

In France, wool is referred to as a 'Noble fabric'. I have always favoured these 'noble', natural fibres for their malleability, breathability and durability. I'm also Australian and wool is a very strong and important part of our history."

The core objective of this campaign is not only to promote the environmental benefits of wool but also to support the future of design and ensure that wool continues to be the fibre of choice for designers across the globe.

The Campaign for Wool is a cross-industry initiative convened by HRH The Prince of Wales.

Brands that have supported the launch of Campaign for Wool in 2011:

From Australia
Akira, Camilla & Marc, Collette Dinnigan, Dion Lee, Ellery, Ginger & Smart, Jenny Kee, John Macarthur, Josh Goot, Kirrily Johnston, Maille

From UK
Jean Pierre Braganza, Mark Fast

From Europe
Missoni

From USA
Alexander Wang, Frank Tell

The combined efforts of the leading wool organisations, industry associations and the textile industry across the world created this campaign to promote the wonderful properties that wool offers to textiles and in doing so, helps to support sheep farming as an industry and the textile community internationally.

Australian Wool Innovation

Must ReadView All

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Pakistan's Finance Minister Mohammad Ishaq Dar presenting Budget 2017-18 in National Assembly in Islamabad on May 26. Courtesy: PID, Pakistan

Textiles | On 27th May 2017

Pakistan Budget 2017-18 proposes 4 new measures

To support the textile sector in Pakistan, finance minister Mohammad...

Textiles | On 27th May 2017

Indian exports can touch $325 bn in 2017-18: FIEO

Indian exports are on upward trend in last few months as the country...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search