Chinese clothing have long way to go in European market

04 Apr '11

2 min read

The International Apparel Sourcing Show to be held in September this year in Paris will provide a big platform for the apparel industry of the world including China. It will play a vital role in introduction of fashion elements and maintaining trade relations.

China hopes to benefit significantly from the show to make its position stronger in the industry. International Chamber of Commerce of China Textile Industry Association (ICCCTIA) will organize China Textile and Apparel Trade Fair in a Chinese Pavilion at the show.

ICCCTIA Vice President - Lin Yun Feng recently announced specific arrangements for the Paris Exhibition giving a picture of European apparel market. As per his assessment, procurement budget of European retailers has decreased for last few years.

At present they want low-cost apparels with high quality as well as a longer period for payments. Due to volatile world situation, European retailers seek more reliable suppliers to avoid risks. In such a scenario, it is important for China's clothing manufacturers to make themselves compliant as per their needs.

As the concept of European market has changed, European buyers are not afraid of trading with distant and unfamiliar Asian countries. As new technologies and new logistics tools have made world a village, it is easy for them to trade with anyone. More importantly, they have been showing faith in Chinese products as Chinese products cater the demand of their customers.

At present, Chinese clothing products have a share of more than 30 percent in European market; Chinese clothing brands in European market have still a long way to go.

He told that the China's industry should not only increase market share, it should enhance industrial competitiveness with great brand value as well as gain technology content for industrial restructuring.

Fibre2fashion News Desk - China

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