Home / Knowledge / News / Apparel/Garments / Sandzak apparel manufacturers to enter new markets
Sandzak apparel manufacturers to enter new markets
Apr '11
Seven USAID-supported Serbian textile companies signed a contract to establish their first presence in the 38-million-customer-strong Polish market. The contract with the Polish Prelic Company was signed during one of Poland's largest trade fairs, the Poznan International Trade Fair, March 1-3. During the Fair companies from Sandzak successfully negotiated new contracts valued at $150,000. These apparel manufacturers received orders for a minimum of 500 pieces to be delivered to Polish wholesalers by the end of March. This initial order will be pieced out to many of ASSTEX's members.

With the addition of the Poznan fair sales, PPES-supported companies have now generated nearly $11 million in new sales since 2008 through their participation in trade fairs while opening new markets throughout the region as well as Germany, Russia, Belarus, the Czech Republic and now Poland.

All seven companies are members of Sandzak-based Association of Textile Producers (ASSTEX), a strategic partner of the U.S. Agency for International Development (USAID). USAID has provided these and other ASSSTEX member companies logistic and financial support in the process leading to this contract. United States Agency for International Development (USAID) is among the most active supporters of the Serbian apparel industry's expansion into international markets, creating conditions for long-term development of the Serbian economy.

Entry into the Polish market follows a nine-month effort of building business relationships with retailers and wholesalers in Poland, a process led by the USAID Economic Security Program. The program helped representatives from the Polish Embassy in Serbia tour Serbian manufacturers and in October 2010 established the first Trade Mission from Serbia to Poland in more than 20 years.

The USAID Economic Security Team introduced Trade Missions to maximize opportunities at Trade Fairs by having participating companies visit retail and wholesale counterparts months before a Trade Fair. This approach to expanding new market and increasing sales has proven successful in Albania where immediate after-Fair sales grew by 180 percent from 2009 to 2010 and a visit to Bosnia opened markets in Sarajevo for USAID-supported companies for the first time.

As a result of USAID customized business support, apparel and textile manufacturers saw sales growth of 14 percent between 2007 and 2009 (the latest data available) in the midst of the global economic crisis.

Trade Fairs have proven to be a successful tool for USAID-supported companies from Serbia's economically vulnerable regions, South Serbia and Sandzak. Since 2008, companies participating in the Project have generated $10 million in new sales. In 2010 alone, USAID helped 120 companies from these two economically challenged regions enter significant new international markets such as Turkey, Czech Republic, Russia, Belarus, and now Poland.

United States Agency for International Development

Must ReadView All

Apparel/Garments | On 28th May 2017

Over 45% US retailers to use AI in next 3 years: Report

Over 45 per cent retailers in the US plan to utilise artificial...

Neelesh Hundekari speaking at the event. Courtesy: Subir Ghosh

Textiles | On 27th May 2017

Fabric of Change initiative announces €250000 scaling fund

The Fabric of Change initiative of Ashoka and the C&A Foundation is...

Apparel/Garments | On 28th May 2017

Naked Brand, Bendon sign agreement to reorganise

Naked Brand Group, a fashion and lifestyle brand, and Bendon Limited, ...

Interviews View All

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search