Home / Knowledge / News / Apparel/Garments / Women's outerwear will continue to see growth throughout the year
Women's outerwear will continue to see growth throughout the year
06
Apr '11
The NPD Group Inc, a leading market research company, released the most recent sales results for the women's apparel market. The NPD Group, Inc. /Consumer Tracking Service shows that the women's apparel market posted growth in 2010, that women are shopping in some of their favorite places again, and we should see those positive trends continue in 2011.

The women's apparel market ended 2010 up 3 percent and has stayed in positive territory for the most recent 3 month period (3 months ending February 2011), up 2.8 percent.

Which categories are benefiting from the return of the female consumer? Cohen says, “The big story here is the return of denim.”

After posting declines in the middle of 2010, women's jeans finished the year up 2.6 percent, but during the 3 months ending February 2011, women's jeans sales were up almost 20 percent.

“The increase is primarily due to women buying more pairs of jeans and at a higher price points,” noted Cohen. “And with the influx of new styles this year, women may just need a few more pairs.”

A relatively new category in women's apparel is jeggings. The sales of women's jeggings took-off last year and finished 2010 up over 200 percent.

“As we see new jeans silhouettes gain in popularity we may see jeggings growth slow,” said Cohen.

Other strong performers in the women's apparel market in 2010 were skirts, up 15 percent and their complement, tights, up over 30 percent.

Dresses also performed well in 2010 but most recently their overall sales are showing declines. For the 3 months ending in February 2011 sales of dresses in department
stores gained 4 share points, dress sales in national chain stores gained almost 2 share points and the online channel gained almost 3 points. This would suggest that women are still interested in dresses even if they are 'out-of –season.'

“Retailers need to really learn what consumers want and when they want it," said Cohen, “Gone are the days when all consumers shop months in advance and buy the early trends months before they will wear the products. Consumers today want more 'buy now, wear now' product. Retailers and manufacturers need understand this and make the necessary adjustments.”

Some areas in women's apparel to watch in the coming year are intimates and outerwear.

“The sub-categories within women's intimates have displayed 'oppositional need cycles' and that cycle will likely continue,” noted Cohen.

Bra sales were declining in early 2010 but during the 3 months ending in February 2011, bra sales were up 5.5 percent. Sales of women's panties displayed the opposite cycle. Their sales posted growth early in 2010 and then during the 3 months ending in February 2011 fell by 7 percent.

“This is a clear example of how needs dictate purchases,” said Cohen, “Women were building their bra wardrobes early in 2010 and panties took a 'back seat.' Then as the bra market slowed with less innovation and new products, the ignored panties category introduced some newness and the female consumers' pent-up demand as well as their need got them spending there again,” ended Cohen.


Must ReadView All

Pakistan govt notifies 50% duty drawback on exports

Textiles | On 21st Oct 2017

Pakistan govt notifies 50% duty drawback on exports

The Pakistan government has notified the ‘Duty Drawback of Taxes...

Ghana sets up task force to clamp down on textile piracy

Textiles | On 21st Oct 2017

Ghana sets up task force to clamp down on textile piracy

Ghana’s ministry of trade and industry has set up a taskforce to...

Courtesy: Coach

Fashion | On 21st Oct 2017

US company Coach to change name to Tapestry from Oct 31

Coach Inc., a New York-based house of modern luxury accessories and...

Interviews View All

Headhonchos
Indian fashion industry

Organic the first choice of any environment-conscious person

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search