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Weihai Dishang to market IZOD brand in Greater China
08
Apr '11
Phillips-Van Heusen Corporation has licensed Weihai Dishang Fashion Brands Co. Ltd., a subsidiary of China's Dishang Group, the right to market a full array of IZOD brand men's and women's sportswear, footwear and accessories in China, Hong Kong, Taiwan and Macao.

The agreement anticipates that Dishang will establish more than 1,000 points of sale in the licensed territory, including shop-in-shops and 500 or more IZOD brand stores, during its initial five-year term. Dishang has opened the first four IZOD stores in China in Beijing, Shanghai, Weihai and Zinzhuang.

The licensed rights include the right to use all IZOD sub brands, including IZOD PFX and IZOD Golf. The product categories covered by the license range from tops, casual pants and shorts, jeans, sweaters, unconstructed blazers, outerwear, swimwear and casual footwear to women's dresses, skirts and shapewear to men's travel kits and wallets.

"We expect the active, energetic personality of the IZOD brand to be a natural fit as consumers in the world's most populous nation and its neighbors increasingly express themselves through credible fashion brands," said Allen Sirkin, President and Chief Operating Officer of Phillips-Van Heusen. "Our alliance with Dishang, following our recent move into India and adjacent markets, positions the IZOD brand to make a meaningful statement through Asia. Dishang's enormous vertical capabilities make it an ideal partner for this important venture and opportunity."

Zhu Li Hua, Chief Executive Officer of Dishang Fashion Brands, called the alliance with PVH "a significant strategic partnership. With PVH's support, the historic strength of the IZOD brand, our great knowledge of the markets we serve and our great assets in manufacturing, marketing and personnel, we are in a unique position to achieve substantial impact as we introduce IZOD in this region. We know the IZOD brand will resonate well with men and women who've got an appetite for colorful casual fashion with a genuine sport-inspired personality."

Phillips-Van Heusen Corporation

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