Home / Knowledge / News / Apparel/Garments / Jockey staycool line now for Canadian market
Jockey staycool line now for Canadian market
Apr '11
Jockey Canada Company wants people to wear cool underwear. Literally. Jockey is introducing the Jockey staycool line of undergarments to the Canadian market – innovative underwear for men and women that regulates skin temperature up to three degrees ferinheight, helping to keep bodies cool and comfortable all day long.

"What's great about staycool is that it feels so natural against your body; not too loose or too tight. It just fits, you go about your day and you're comfortable," said Tim Tebow, quarterback for the NFL's Denver Broncos and Jockey staycool spokesperson.

Jockey staycool incorporates a patented Outlast technology treatment that uses phase change materials (PCMs) to absorb, store and release excess heat and maintain optimal external body temperature. Cotton fibre is treated with Outlast, creating an invisible microclimate of comfort between the skin and garment.

"Since the first pair of Jockey briefs hit the shelves in 1934, Jockey has been a leader in the innovation of comfortable and functional undergarments," said Theresa Walsh, Director of Merchandise, Jockey Canada Company. "Jockey staycool is the next level in undergarments."

Jockey is the first company to market both women's and men's underwear treated with Outlast technology to the North American market. The Outlast technology was originally developed for NASA to help balance temperature fluctuations in space and keep astronauts comfortable.

"And if it's cool enough for astronauts, it's cool enough for me," said Tebow.

Women's Jockey staycool garments are made from 95% Cotton/5% Spandex and men's are 100% cotton. Available for purchase at The Bay and Sears, the Jockey staycool line currently includes:

• For Women: Reversible Crew Neck to V-Neck T-Shirt/Reversible Crew Neck to V-Neck Tank Top/Bikini/Modern Brief
• The Hi-Cut will be launch fall 2011
• For Men: Crew Neck T-Shirt/V-Neck T-Shirt/Boxer Brief/Athletic Midway Brief
• The Low Rise Brief will launch fall 2011

The Jockey staycool feeling

In blind touch tests, the majority of those asked to identify the Jockey staycool t-shirt did so successfully, concluding that the Jockey staycool t-shirt literally felt cooler to the touch!

The "feeling" of Jockey staycool is otherwise more subtle: The soft, cotton garments wear no different than other high quality cotton underwear, but the built-in technology means that they're working to keep you cool and more comfortable—something wearers notice and appreciate.

Outlast is a worldwide pioneer in developing temperature-regulation technology and Outlast technology has been used successfully in apparel, footwear, bedding, medical product and industrial applications. Outlast technology was inducted into the Space Hall of Fame in 2005 and is the only Space Certified Technology in the apparel market.

Jockey Canada Company

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Rahul Bhadani

Navigating through catalogues is a bit hasslesome

Dharmendra Shah
Ozone PB Spintex Limited

‘We have made huge investments to ensure quality yarn production.’

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search