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Opening of Levi's Film Workshop at MOCA
14
Apr '11
After the recent success of the Levi's Print Workshop in San Francisco and the Levi's Photo Workshop in New York City, Levi's, the original, definitive jeans brand, announces the opening of its third Levi's Workshop on April 17 in Los Angeles.

The Levi's Film Workshop will live at The Museum of Contemporary Art, Los Angeles (MOCA) within Art in the Streets, the first comprehensive U.S. museum survey of graffiti and street art. The story of graffiti and street art, as well as other cultural forms that have emerged from the underground subculture, will come to life in the Levi's Film Workshop through a series of collaborative film and video projects, robust educational programming and a city-wide screening series.

Key elements of the Levi's Film Workshop include:

• Collaborations with artists from the Art in the Streets exhibition and pioneers from the worlds of street art and graffiti, skateboarding, food and music.
• Weekly Educational Workshops taught by Stereo3D@USC, USC's School of Cinematic Arts 3D Initiative, covering topics from found footage and direct animation to stunts and 3D.
• A series of film screenings related to art, skate, music and food and presented in partnership with LA-based curators and theaters
• An array of tools and resources available to filmmakers of varying levels of expertise, including latest generation computer and editing tools, equipment rental, a film library and digital collaboration facilitation.

Levi's Brand Global President, Robert Hanson said, "We are proud to be the Presenting Sponsor of the Art in the Streets exhibition at MOCA. The brand commends the museum and its organizers for its longstanding leadership in the art world and celebrates its daring approach to cataloguing street art and graffiti, an artform that has had a significant cultural impact on pioneering communities around the world."

As part of its additional support for the museum and the show, the Levi's brand has also collaborated with MOCA to create a limited-edition collection of Levi's Trucker Jackets featuring artwork by Art in the Streets artists including Shepard Fairey, Lady Pink, Chaz Bojorquez and KR. All proceeds from the Trucker Jacket sales will benefit MOCA.

The Levi's Film Workshop will live within the Geffen Contemporary at MOCA (152 North Central Avenue) in downtown Los Angeles from April 17 through August. Access to the Workshop will be open to the public and free of charge during regular museum hours.

Levi's Film Workshop Elements

Pioneer Collaborators

The Levi's Film Workshop will collaborate with artists from the Art in the Streets exhibition and pioneers from the worlds of street art and graffiti, skateboarding, food and music, including:

• Filmmaker Cat Solen (Bright Eyes, Death Cab for Cutie) and Art in the Streets featured artist Swoon will collaborate to create a three-minute animated film incorporating light play and Swoon's paper-cut miniatures. The Levi's Workshop will also facilitate the creation of three other "Artist Shorts" bringing the work of exhibiting street and graffiti artists to life through film.


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