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The Best met The Best, Interfilière Hong Kong
15
Apr '11
Organized by Eurovet, the world's leading lingerie and beachwear trade show organizer and supported by the Hong Kong Intimate Apparel Industries' Association (HKIAIA), the fifth Interfilière hong kong - mode lingerie which was held from March 30-31, 2011 for two days at the Hong Kong Convention and Exhibition Centre, ended with successful and promising results.

The fifth Interfilière hong kong - mode lingerie provided the best sourcing worldwide platform for professionals specialize in different lingerie aspects with the highest quality. This year there were 39% of supplier showcasing fabrics, 26% accessories, 17% laces and 10% embroideries for lingerie and beachwear. There were 170 international exhibitors participating in this largest lingerie show in the industry in Hong Kong. Among these 170 exhibitors, 31% came from Hong Kong, 29% from China, 21% from Asia and 19% from all around the world.

The Interfilière hong kong - mode lingerie, the leading sourcing platform for intimates and beachwear, aimed at gathering the leaders and international players of this industry. Over 3,500 attendees made this show a not to be missed event with 80% visitors from Asia. Among these 80% of Asian visitors, Taiwan had recorded an increase. Despite the catastrophic earthquake, Japan had also shown an increase in visitors.

The attendance of the intimate apparel industry was of the best quality with more than 50% of the attendees who were CEOs, heads of purchasing or buying department as well as designers. Representatives from major intimate apparel groups and brands had participated to the event: Abercrombie & Fitch, Ace Style Intimate Apparel, American Eagle Outfitters, Bogart Lingerie, Chantal Thomass, Chatasia, Charmante, Crystal Martin, Despier Vietnam, Easy Shop, Embry, Esoniee, Hanes, Hop Lun, JC Penny, Kiabi, La Senza, Lane Bryant, Lindex, Marks & Spencer, Mast, Milavista JSC, Pacific Brands, Simone Perele, Spanx, Sweneo, Wacoal, Top Form Brassiere, Triumph, Vanity Fair, Victoria's Secret, Wonderful Entreprises and many more. It was proven that not only was this show a major international sourcing event for visitors, but it had also offered an excellent opportunity for exhibitors and visitors for networking where they could look for news clients and identify prosperous markets. Coming to this trade fair is the only way of seeing that many quality suppliers at once which is completely impossible otherwise.

The top ten visiting countries were: Hong Kong, China, Taiwan, South Korea, Thailand, the United States of America, France, Japan, Indonesia and the United Kingdom. With loyal visitors coming from around the world, Eurovet had adopted a valid and successful strategy in organizing this exhibition in Hong Kong, which is definitely the place to be to source for intimate apparel.

An extensive program of seminars and conferences was organized by Eurovet to provide participants in-depth market updates and latest newsfor Spring Summer 2012. A trend forecast seminar for Autumn/Winter 2012-2013 (by invitation only) was presented to VIPs at which the upcoming lingerie trends was unveiled for selected buyers and exhibitors.


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