The Best met The Best, Interfilière Hong Kong

15 Apr '11

5 min read

This year, the show introduced the Forum Live at which guests and exhibitors were invited to discuss hot topics of the lingerie market such as shapewear evolution, new lace generation, compression and well-being etc, in a relaxing and cozy environment. Participants were very reactive and involved in these discussions. The two sessions were full house and received high praise from the participants as the forum provided new angle of information on their industry.

Inspired by the award-winning American dramatic television series “Mad Men”, Interfilière hong kong - mode lingerie had collaborated with The Hong Kong Polytechnic University and leading fabric and garment makers (Ace Style, Bischoff, Bogart, Boseli, Brunet, Chanty, Embryform, Eurojersey, Illua, Macpi, Made by Niki, Tianhai, Triumph) to design and create lingerie pieces adopting the theme of “Mad Women”. “The Spirit of Mad Women” are voluptuous and confident, they tempt with their allure. Lingerie designs with this theme are not the fiddly vintage domination, but they are inclined more to the haute couture in the 20's and 30's, illustrations by Aubrey Beardsley and Gruau.

The mood is decorative as well as sensual. “The Spirit of Mad Women” project aimed at enhancing the creativity and innovation of the participants. These prototypes were original and luxuriously seductive creations featuring the lingerie craftsmanship and new materials, and they also demonstrated the participants' understanding of designing underwear for the female body by transforming their innovative ideas into beautiful lingerie. The lingerie collection of this project was featured at the Trends Forum during the two-day event and was presented by models at the VIP cocktail on March 30.

With the phenomenal success of the fifth The Interfilière hong kong - mode lingerie, the lingerie and beachwear industry will thrill again at Mode City and Interfiliere in Paris from July 9-11 as well as Shanghai Mode Lingerie & Interfilière Shanghai from October 18-19 for highly specialized, selective and comprehensive sourcing platforms with participation of leading international and Asian lingerie and beachwear brands.

Interfilière hong kong

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