Home / Knowledge / News / Apparel/Garments / CORDURA brand team on location in fashion capital
CORDURA brand team on location in fashion capital
04
May '11
For the second consecutive year, INVISTA's CORDURA brand team will feature the latest CORDURA Denim fabric innovations at the 2011 Denim by Premiere Vision show, which takes place May 25–26 in Paris, France. The brand's new denim offerings by INVISTA's authorized CORDURA fabric mill, Artistic Milliners include stretch styles, in weights ranging from 9.00 oz to 13.75 oz, as well as stylish coatings and fashion forward finishes. Visit INVISTA stand H71 and Artistic Milliners stand H31 to learn more.

“The Denim by Premiere Vision show is the place to see and showcase the latest in denim designs, and it is an honor to participate for a second year,” said Cindy McNaull, global CORDURA brand and marketing director. “CORDURA Denim fabrics offer a range of excellent options for designers in search of stylishly durable and comfortable material to create fashions for virtually any application—from the skate park to the dance floor and weekend wear to the workday—plus every one of our denim innovations provides the innate durability of CORDURA brand fabric.”

The new stretch CORDURA Denim fabrics developed by Artistic Milliners are available in various compositions, some with LYCRA T400 fiber and some with LYCRA fiber. These fabrics bring freedom of movement to durable denim, allowing the wearer to be comfortable as they go about their daily activities.

As a part of its key messaging for the show, the INVISTA team will be offering a range of options to help customers deal with the rising cost of raw materials. While raw material prices are increasing, the impact is being felt by the consumer as well. To stimulate buying at higher price points, innovation and added value are essential. CORDURA Denim fabrics offer the authentic look, comfort and feel of traditional 100 percent cotton denim with built-in, long-lasting durability and added value.

“Extending the life and performance of denim and other CORDURA fabric offerings is our goal and supports our brand's tagline of 'Sustainability Begins With Products That Last, '” said McNaull.

The Denim by Premiere Vision show in Paris, France, will be held at the Halle Freyssinet, a former railway engine repair shop in the heart of Paris and in a neighborhood known for hosting a number of architectural projects and fashion shows. Customers are invited to meet the CORDURA brand team, as well as see the latest innovations in CORDURA Denim fabric at INVISTA stand H71, or at the Artistic Milliners stand H31.

INVISTA


Must ReadView All

Apparel/Garments | On 26th Jun 2017

GSTN registration reopens

E-commerce operators and TDS (tax deducted at source) deductors can...

Textiles | On 26th Jun 2017

Expedite release of ROSL pending claims: TEA to Centre

The Tiruppur Exporters' Association (TEA) has again urged Union...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Arvind Saraf
Triveni Sarees

e-Commerce is still evolving fast with constant flux and surprises

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search