Interviews
Arena's fully-fledged re-entry into American market
09 May '11
4 min read
Since 1973, Arena has created and marketed waterwear products for competitive swimmers and swimming fans worldwide, and is universally recognized as one of the premium brands of high quality swimwear and equipment. Over the last 37 years, the Company has developed strong expertise in developing best in class products with particular focus on the Pool segment, while also gradually expanding into leisure and beach wear.
Arena has commercial subsidiaries in Italy, France and Germany, and also operates through a global network of distributors and licensees. The Arena brand is present in 80 countries worldwide, of which 70 are directly managed by the Arena Group (6 through commercial subsidiaries and 64 through distributors and licensees), while in the Far East (10 countries) the brand is owned and managed by the Descente Group.
The Company's ties to the world of sport and swimming in particular are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs.
Arena has commercial subsidiaries in Italy, France and Germany, and also operates through a global network of distributors and licensees. The Arena brand is present in 80 countries worldwide, of which 70 are directly managed by the Arena Group (6 through commercial subsidiaries and 64 through distributors and licensees), while in the Far East (10 countries) the brand is owned and managed by the Descente Group.
The Company's ties to the world of sport and swimming in particular are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs.
Arena Swim USA
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
