Home / Knowledge / News / Apparel/Garments / Secrets of Winter – Striking balance between basics & fashion
Secrets of Winter – Striking balance between basics & fashion
27
May '11
Fortune Classic International, a Ludhiana based apparel exporter, has recently unveiled 'Secrets of Winter'; a womenswear brand, meant for the Indian domestic market.

The brand will focus on various women's age groups, with an emphasis on global dressing styles, which will have designs that strike a balance between basics and fashion.

The brand will offer high quality fashionable clothing at a reasonable price to its customers rather than offering limited piece editions at very high prices.

Giving details about the brand, Ms Simrankaur Sidhu, Proprietor - Secrets of Winter informed fibre2fashion. “We recently participated in a fair in Ludhiana. From the experience gained from the fair, we realized that a very good scope is available in Ludhiana and across India, as the domestic market is going quite fast.

She added, “However, we feel that a proper organized retailing channel is not available in Ludhiana, in the way the major and organised apparel brands function”.

Speaking about their expansion plans, she said, “We have just started two years back and are mainly involved in exports. So, as far as expansion is concerned, we are expanding slowly but basically we need to have appropriate product categories as well.

“Right now we are dealing in long coats and dresses which is completely a winter category, so we would like to come up with some summer articles as well, in the near future”, she wrapped up by saying.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 9th Dec 2016

ACIMIT signs MoU with Pakistan textile bodies

In a bid to strengthen the trading in garments and textiles between...

Textiles | On 9th Dec 2016

‘Less demand may make it hard to achieve export target’

The $48 billion target for textiles and garment exports for 2016-17...

Textiles | On 9th Dec 2016

GST Council may decrease tax rates in future: CBEC

The goods and services tax (GST) Council might reduce the proposed...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


Advanced Search