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Cana integrates TransDRY technology for high-end activewear
08
Jun '11
New York-based Cana Collection, an upscale lifestyle/athletic apparel brand, recently adopted the Cotton Incorporated TransDRY technology to enhance its collection of high-end activewear.

The moisture-wicking TransDRY technology fits into the brand's philosophy that athletic apparel can encompass high-performance technology without sacrificing style. The technological adoption also speaks to the increased awareness of cotton textile technologies that combine competitive high-tech moisture management with the inherent breathability and softness of cotton.

Cana Collection prides itself on offering top-quality apparel that goes effortlessly from a workout to a day out with friends and family. Comfort is a key factor for the brand and this is evident by its use of Pima cotton for the foundation of the four tops (two for women, two for men) featuring the TransDRY finish.

Meticulous tailoring is also a hallmark of Cana and the tops provide a flattering form fit. With the addition of the superior moisture-wicking and accelerated drying time of the TransDRY technology, the Cana Collection tops are certain to resonate with active consumers who demand quality and versatility.

Cana Collection has integrated the TransDRY technology at a time of heightened consumer interest in cotton performance apparel. "Our Cotton Lifestyle Monitor data reveal that when consumers were asked whether they would purchase cotton sports apparel that offered the same performance features as synthetics, almost all of them (97%) said they would prefer a cotton alternative or would be willing to try it," says David Earley, Senior Director, Global Supply Chain Marketing for Cotton Incorporated.

The Lifestyle Monitor also reveals that 80% of consumers wear their athletic apparel for activities other than exercise; a fact that adds to the appeal of the Cana Collection tops featuring the TransDRY technology.

Cotton Incorporated

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