Home / Knowledge / News / Apparel/Garments / Nielsen ties up with Profitero to aid CPG Brands
Nielsen ties up with Profitero to aid CPG Brands
16
Apr '16
Global performance management company Nielsen and Profitero (the e-commerce analytics company that monitors what shoppers see and buy online), announced a strategic alliance on Thursday to provide Profitero's Digital Shelf 360 suite to Consumer Packaged Goods companies.

Nielsen forged the alliance as it embarks on the path of Total Consumer measurement, and advances towards their much anticipated e-commerce measurement solution scheduled to be released later this year, they are committed to providing clients a view of their e-commerce channel today.

Profitero monitors the digital shelf and helps brands grow sales and increase or maintain market share. Expanding Nielsen's e-commerce measurement capabilities, this latest announcement marks the availability of Profitero's Digital Shelf 360 solutions for Nielsen clients. Together, Nielsen and Profitero allow Consumer Packaged Goods companies (which includes apparel) to correlate online performance with actual sales data, Nielsen said in a press release.

Nielsen has formed an alliance with Profitero due to its advanced technology, global coverage and multiple offerings in this space. Profitero's coverage spans over 300 million products on 4,000 websites in over 40 countries every day, delivering a holistic digital shelf solution that evaluates all e-commerce performance drivers including price, promotion, assortment, search position, product content, ratings and reviews to uncover and help clients capitalize on e-commerce opportunities.

"Nielsen is continuously investing and developing relationships to ensure clients have access to a robust set of measurement services to benchmark and identify growth opportunities within the ever expanding e-commerce environment," said Karen Fichuk, President, Lead Markets at Nielsen. "This alliance is our latest advancement in bringing the industry one step closer towards measuring the Total Consumer."

"Profitero's strategic alliance with Nielsen further reinforces our position as the leading provider of e-commerce analytics," said Vol Pigrukh, Profitero's CEO and co-founder. "Our digital shelf insights help CPG manufacturers increase e-Commerce sales and win market share. The powerful combination of Profitero and Nielsen will enable us to expand this approach to the total e-commerce market and deliver the most comprehensive solution to CPG brands, helping them to grow their business both online and across all channels." (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Raymond

Apparel/Garments | On 28th Jun 2017

Raymond plans to invest Rs 1,400 crore in Amravati plant

Raymond, Indian textiles and apparel major, has decided to invest Rs...

Textiles | On 28th Jun 2017

GST and textiles industry: Analysis and opinion

The Goods and Services Tax (GST) is at long last all set to be rolled ...

Textiles | On 28th Jun 2017

India probing dumping of polyester yarn by China

Indian government is probing anti-dumping allegations against a...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Yashiki Gumber
Sahiba Fabrics

Fabric does not restrict us from fashion trends

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
July 2017

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search