“This is surprising given the emotional connection people typically have with fashion brands. It appears these brands have a powerful opportunity to build stronger bonds with customers,” he said.
The other industries included in the report are automotive, retail, technology and communications, consumer package goods, health and beauty, financial services and entertainment.
MBLM's 2015 report claims to contain one of the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 52,000 brand evaluations across nine industries in the U.S., Mexico and UAE. (SH)
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