Home / Knowledge / News / Apparel/Garments / Nike, Levi's top brand intimacy charts
Nike, Levi's top brand intimacy charts
11
Jul '16
Courtesy: MBLM
Courtesy: MBLM
Brand intimacy describes an essential relationship between a person and brand that transcends usage, purchase and loyalty. Intimate brands create enhanced business performance.

In the apparel industry, Nike happens to the most intimate brand followed by Levi's, according to a recent research on 6,000 consumers by MBLM, the Brand Intimacy Agency.

The remaining brands part of the top 10 are: Levi's, Under Armour, Adidas, Louis Vuitton, H&M, Puma, Express, The North Face and Banana Republic, MBLM said in its Brand Intimacy 2015 Report.

The global apparel market is expected to have a double-digit increase between now and 2020, with the market value in the U.S. currently at $331 billion.

Surprisingly, the apparel industry ranked second-to-last in creating and building intimate brand relationships. Travel & leisure was the only industry ranking lower among the nine sectors that MBLM mapped last year for its extensive Brand Intimacy 2015 Report.

“Apparel had a weak performance, compared to most of the other industries that we analyzed,” stated Mario Natarelli, MBLM's managing partner.

“This is surprising given the emotional connection people typically have with fashion brands. It appears these brands have a powerful opportunity to build stronger bonds with customers,” he said.

The other industries included in the report are automotive, retail, technology and communications, consumer package goods, health and beauty, financial services and entertainment.

MBLM's 2015 report claims to contain one of the most comprehensive rankings of brands based on emotion, analyzing the responses of 6,000 consumers and 52,000 brand evaluations across nine industries in the U.S., Mexico and UAE. (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X