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Onore intends to grow into a global brand
Mar '16
Onore, a Korean male innerwear brand, has made consistent progress showing 100-200 percent growth each year, is now intending to grow into a global brand, according to a press release. The brand is drawing a positive response from global customers due to its ergonomically-designed products, the release said.

“Since last September, we have been utilising fabric treated with far-infrared radiation, which helps improve the blood circulation, and we also added an antibacterial feature to prevent skin problems and better odor control,” said Kyung-il Ham, CEO.

The innerwear are made of 100 percent high-grade cotton material which suits comfortably even for people with sensitive skin. “Most notably, this functional fabric scored excellently during the test stage performed by Korea High Tech Textile Research Institute,” Ham explained. Additionally Onore has also studied patterns that match body types enhancing the fit, even giving the effect of body-shaping.

“Onore will further concentrate on the design using various patterns and colors that would appeal to all kinds of customers around the world. We will make efforts to grow into a global brand by delivering products that brighten up users," Ham further added.

Onore entered the global market in 2013 and recorded 300 percent growth in sales in a year as products were mostly sold in Asian countries like China, Japan, Singapore and Taiwan. (NA)

Fibre2fashion News Desk - India

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