Reliance Trends launches Point Cove brand

04 Nov '15

2 min read

Reliance Trends, the retail clothing arm of Reliance Industries, has launched the Point Cove brand in collaboration with Cherokee Global Brands for apparels, accessories and footwear for children in the age group of 2-14, according to media reports.

Created by Cherokee Global Brands' in-house design team, Point Cove is a California lifestyle brand, offers colourful and fun-filled products. The entire product range featuring bold colours bring home the California spirit.

"We are extremely impressed with the thought, creativity and professionalism of the Cherokee Global Brands team. Our customers have already begun to embrace Point Cove's unique, California essence and look forward to working with the entire Cherokee Global Brands team," Reliance Trends CEO Akhilesh Prasad said at the launch.

Cherokee Global Brands President and COO Howard Siegel said: "We are very excited to jointly introduce, with our partner Reliance Trends, the Point Cove brand in India, while continuing to expand the organic growth of our infrastructure and our expanding portfolio of style-focused lifestyle brands."

Cherokee Global Brands currently maintains licensing agreements with leading retailers and manufacturers that span over 50 countries in 7,000 retail locations . (SH)

Fibre2Fashion News Desk – India

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