Home / Knowledge / News / Apparel/Garments / Reliance Trends launches Point Cove brand
Reliance Trends launches Point Cove brand
04
Nov '15
Reliance Trends, the retail clothing arm of Reliance Industries, has launched the Point Cove brand in collaboration with Cherokee Global Brands for apparels, accessories and footwear for children in the age group of 2-14, according to media reports.

Created by Cherokee Global Brands' in-house design team, Point Cove is a California lifestyle brand, offers colourful and fun-filled products. The entire product range featuring bold colours bring home the California spirit.

"We are extremely impressed with the thought, creativity and professionalism of the Cherokee Global Brands team. Our customers have already begun to embrace Point Cove's unique, California essence and look forward to working with the entire Cherokee Global Brands team," Reliance Trends CEO Akhilesh Prasad said at the launch.

Cherokee Global Brands President and COO Howard Siegel said: "We are very excited to jointly introduce, with our partner Reliance Trends, the Point Cove brand in India, while continuing to expand the organic growth of our infrastructure and our expanding portfolio of style-focused lifestyle brands."

Cherokee Global Brands currently maintains licensing agreements with leading retailers and manufacturers that span over 50 countries in 7,000 retail locations . (SH)

Fibre2Fashion News Desk – India


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Kamal Kulshreshth

Colorjet is among the fastest-growing wide format digital inkjet print...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search